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11 Steps to Create a Powerful Case Study that Converts

11 Steps to Create a Powerful Case Study that Converts

One way to help your prospect to understand the benefits that your business can offer, fast, is to create a powerful case study. Case studies are an effective tool for service-based businesses who need to show that they understand the problems that their customers are...
 6 Brilliant Questions To Create An Awesome Case Study

 6 Brilliant Questions To Create An Awesome Case Study

To quote my lovely colleague Siân, ‘it’s always better to show than tell’.Siân originally passed on this nugget of wisdom regarding some content I was trying to create for The Marketing Architect Huddle. Ever since then I have realised that it applies in all sorts of...
More Than Words…

More Than Words…

All businesses make mistakes. We can’t be perfect. We can’t always mind read exactly what our customers are expecting us to deliver, and that expectation gap sometimes proves problematic. The occasional apology for messing up or failing to deliver what was expected, is a necessary business evil. Just like the dreaded tax return.

There’s another reason why you should always apologise when you’ve made a mistake. Because it’s the right thing to do. There is nothing worse than silence from a business that you KNOW has wronged you.

What are key messages? Why do I need them?

What are key messages? Why do I need them?

What are Key Messages?

Like it or not, we are all giving off subtle and not-so subtle messages all the time. We do this with and without speaking.

My top three are:

“I don’t like that!” (raised eyebrow, hard stare)
“I LOVE this person!” (repeated hugging, silly giggle), and
“These aren’t the droids/avocados I’m looking for.” (small shake of the head).
Often these are unintentionally given. My friends and family tell me to never play poker. Whatever I’m thinking is usually written all over my face.

As a business, you use a set of messages to communicate with your prospects and customers