The lovely Pip asked me if I would like to write a post for her after we worked together to help one of her clients get better website traffic using on page SEO (I’ll come to exactly what that is in a minute). SEO is something that is often talked about in language that would make any sane person run for the hills, but it doesn’t need to be like this. I’m going to explain how to start talking to Google on your website so that you and Google can become besties…
You’ve heard me say this before: every business needs a marketing system.
A marketing system is a complete view of the methods used in your business to move an individual through the various ‘getting to know you’ stages until they are ready to buy from you. The system needs to include processes for finding your prospects and then nurturing them into becoming customers, and then into raving fans, who are very happy to refer you to everyone they know.
One vital part of the marketing system is the ‘traffic’.