18 ‘hidden’ benefits your customers are looking for, that they’ll never admit to
You’ve heard a million times that potential customers are looking to buy your service to unlock key benefits. Marketing experts say: “Simply tap into these benefits and include them in your sales content, and by this time next year, you’ll be a millionaire...
How to Big Yourself Up
Supersize, big business, growth industry, etc, etc. However you look at it, we seem to rate big companies more than micro-businesses. (This is, of course, totally daft. Small is beautiful in my book, but that’s not a discussion for today!)If you are running a...
Using Marketing Triggers to Build a Marketing Plan
Triggers.
We all have them.
Mine are: children not putting their coats on when they’ve been asked to, washing that shrinks or gets dyed, and people in call centres who say: ‘bear with me’ (they are clearly not bearing anything, sometimes they are adding to my stress! And, breathe.). Just a few of the things likely to make my blood boil. To be fair I could come up with plenty more, but you get my point.
What you might not know is that for your business, there are likely to be marketing triggers which your buying audience are subject to, and make them suddenly, or at long last, feel a need to buy your product.
Overcoming Objections – Or – Getting Prospects To Take The Plunge.
Creating a marketing plan is a necessary, but often overwhelming task.
It’s sometimes stressful, mind-bending or gut-crunchingly challenging. But, there’s one thing you should bear in mind to make the whole process a whole lot easier.
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