Introducing, The Good Foundations Series…
You don’t need me to tell you how important foundations are. Without rock-hard foundations, your house will fall down. Without reliable marketing foundations, your marketing strategy will fail. But, what sort of foundations are needed for good marketing? Well, we...
How To Find A Great Source Of Traffic
You’ve heard me say this before: every business needs a marketing system.
A marketing system is a complete view of the methods used in your business to move an individual through the various ‘getting to know you’ stages until they are ready to buy from you. The system needs to include processes for finding your prospects and then nurturing them into becoming customers, and then into raving fans, who are very happy to refer you to everyone they know.
One vital part of the marketing system is the ‘traffic’.
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