“Wow. Marketing a service business is easy!” said literally no one ever. I’ve got to be honest – compared with marketing a service business, product marketing seems like a cake walk. Luckily, having a really good marketing strategy in place can help you solve the challenges of marketing a service business.
Last night I was curled on the sofa watching live TV. These days this is an unusual event in our house as we are very ‘bought into’ the idea of catch-up TV. Watching live TV was a novel experience; not only viewing alongside millions of others, but also, seeing adverts.