The Good Foundations Series: Clarity
Last week we introduced the idea behind our marketing framework: Good Foundations. It’s our belief that there are 6 characteristics that every service-based business needs to demonstrate to pass through the ‘vetting’ process that all buyers consciously or...
Marvellous Marketing Spotter’s Guide: Smol
Isn’t it funny how things come full circle sometimes? Years ago (way before my time, of course!) everyone used to buy their groceries from small local shops, who even delivered our weekly shopping based on our personal standard shopping list. It was small, local, and...
How to craft a compelling strapline that will get results, with real life examples
Last night I was curled on the sofa watching live TV. These days this is an unusual event in our house as we are very ‘bought into’ the idea of catch-up TV. Watching live TV was a novel experience; not only viewing alongside millions of others, but also, seeing adverts.