Mar 29, 2023 | How to Guides, Marketing Advice, Marketing Strategy, Marketing Tips
“Wow. Marketing a service business is easy!” said literally no one ever. I’ve got to be honest – compared with marketing a service business, product marketing seems like a cake walk. Luckily, having a really good marketing strategy in place can help you solve the challenges of marketing a service business.
Feb 8, 2021 | Marketing Advice
We are very much recipe people. Occasionally we’ll take on something new in marketing (like Clubhouse, as an example) and we’ll find ourselves floundering about a bit, until we have worked out the success recipe. I think that’s why we love marketing so much, there... 
Jan 21, 2020 | Good Foundations, Marketing Advice
Last week we introduced the idea behind our marketing framework: Good Foundations. It’s our belief that there are 6 characteristics that every service-based business needs to demonstrate to pass through the ‘vetting’ process that all buyers consciously or... 
Oct 15, 2019 | Marvellous Marketing Spotter's Guide
Isn’t it funny how things come full circle sometimes? Years ago (way before my time, of course!) everyone used to buy their groceries from small local shops, who even delivered our weekly shopping based on our personal standard shopping list. It was small, local, and... 
Jun 11, 2019 | Marketing Advice
Last night I was curled on the sofa watching live TV. These days this is an unusual event in our house as we are very ‘bought into’ the idea of catch-up TV. Watching live TV was a novel experience; not only viewing alongside millions of others, but also, seeing adverts.
