Marvellous Marketing Spotter’s Guide: Stan’s Bike Shack
Last week we looked at why niches are important (I know, yawn) and how you can use our three factors to evaluate your own niche (or lack of it), and any potential niches that you are thinking of moving into, in strategic terms.
This week, I’m here with a Marvellous Marketing Spotter’s Guide to give you a ‘real’ version of how niching can give your business a massive advantage.
Marvellous Marketing Spotter’s Guide: Huski
For me, holidays and cooking do not go together.
It’s not the effort of cooking which stresses me out when I’m away from home, I like cooking. It’s flaying my own fingers while attempting to dice a carrot with one of those cheap, bendy IKEA knives. It’s navigating around an unfamiliar Greek supermarket with two hungry kids in tow. And, frankly, it’s doing the washing up that makes me think – hold on a minute, how is this a holiday!?
So, you can imagine how delighted I was to hear about a brilliant holiday catering venture, Huski.
Marvellous Marketing Spotter’s Guide: Oxfam Unwrapped
There are three reasons why I think we business owners resist measurement, and I’m going to try to break down all of them for you today (hey – it’s good to be ambitious, no?).
Marvellous Marketing Spotter’s Guide: Who Gives A Crap
It’s not every day that I receive an inspiring, dare I say exciting email about loo roll. So imagine my surprise when I opened an email from Louise, my VA, raving about marketing and toilet paper. But one quick look at the photos she sent and I could see why she was...Like what you've seen?
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