Your customers’ experience is key to improving your business. Read why taking the time to do a business review is invaluable and how approaching it with empathy can bring added insight!
Just like the foundations of your house, the foundations of your marketing are the piece on which everything else rests. Get the foundations right and everything else falls into place easily. Creating content that helps you find new clients is a cinch, offerings stack together, teams are on the same page, potential clients understand what the heck you’re talking about.
Are you struggling to keep your marketing efforts alive during the busiest times? It’s a common irony many businesses face. Just when you’re swamped with work and barely have time to breathe, that’s exactly when you’re supposed to focus on marketing. Talk about bad timing! But don’t worry, we’ve cracked the code to solve this marketing dilemma.
I’m lucky enough to be part of a brilliant mastermind group of female business owners. We get together once a month, alternating between various different venues (we are usually most tempted to return to wherever provides the best sandwiches).
One such venue is a big hotel near Gatwick. It’s very lovely with comfortable, cosy meeting rooms, good food, a garden to walk in, nice biscuits etc. Just what we need. There’s just one thing missing. The welcome.