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Where’s the welcome?

Where’s the welcome?

I’m lucky enough to be part of a brilliant mastermind group of female business owners. We get together once a month, alternating between various different venues (we are usually most tempted to return to wherever provides the best sandwiches).

One such venue is a big hotel near Gatwick. It’s very lovely with comfortable, cosy meeting rooms, good food, a garden to walk in, nice biscuits etc. Just what we need. There’s just one thing missing. The welcome.

Three Steps That Bring Order To Chaos

Three Steps That Bring Order To Chaos

I’m really struggling with something at the moment. It’s Mary Poppins. Did you know about the new film? It’s called Mary Poppins Returns. It’s got a great cast and, I’m sure, a great storyline. But I’m never very happy about remakes or sequels that appear decades...
How To Find A Great Source Of Traffic

How To Find A Great Source Of Traffic

You’ve heard me say this before: every business needs a marketing system.

A marketing system is a complete view of the methods used in your business to move an individual through the various ‘getting to know you’ stages until they are ready to buy from you. The system needs to include processes for finding your prospects and then nurturing them into becoming customers, and then into raving fans, who are very happy to refer you to everyone they know.

One vital part of the marketing system is the ‘traffic’.