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3 New Ideas for Marketing on a Budget

3 New Ideas for Marketing on a Budget

To be honest, ‘marketing on a budget’ is a misleading title. The truth is: every business is marketing ‘on a budget’. There’s no company in the world with enough marketing dollars to do all of the exciting marketing activities it would like to. (The exception being...
Mindful Marketing: List Building

Mindful Marketing: List Building

At the time of writing, it’s the last day of January. I don’t know if it’s anything to do with our more mindful approach to marketing, but work-wise, it certainly has been an above average, calmer, more focused January than usual. So perhaps the mindful approach to...
How To Get Great ROI From Time Spent Being Your Own Social Media Manager

How To Get Great ROI From Time Spent Being Your Own Social Media Manager

Time for me to bring you another Spotter’s Guide. And, as usual, inspiration hit me when I least expected it – on my day off.

I don’t mind admitting that I’m rather a fan of swanky hotels. I don’t have a fancy car, or a designer handbag collection, but, one thing that will always part me from my cash is the opportunity to potter about in a lovely hotel.

Earlier this month I had the perfect excuse to stay at The Hoxton Shoreditch with my sister.

I didn’t expect to stumble upon a piece of marketing excellence. But, I did.

Beware Of ‘The Cute Idea’

Beware Of ‘The Cute Idea’

We all have cute ideas. The ones that pop into your head while you are driving your car, or cleaning your shower.  You get this cool little idea, something funny, clever or quirky. It might be a business thing, or a personal thing. You know it would help promote your business, or make your family laugh.

Sometimes we get carried away by just how clever our cute idea is.