


Mindful Marketing: List Building
At the time of writing, it’s the last day of January. I don’t know if it’s anything to do with our more mindful approach to marketing, but work-wise, it certainly has been an above average, calmer, more focused January than usual. So perhaps the mindful approach to...
How To Get Great ROI From Time Spent Being Your Own Social Media Manager
Time for me to bring you another Spotter’s Guide. And, as usual, inspiration hit me when I least expected it – on my day off.
I don’t mind admitting that I’m rather a fan of swanky hotels. I don’t have a fancy car, or a designer handbag collection, but, one thing that will always part me from my cash is the opportunity to potter about in a lovely hotel.
Earlier this month I had the perfect excuse to stay at The Hoxton Shoreditch with my sister.
I didn’t expect to stumble upon a piece of marketing excellence. But, I did.

9 things you could do right now to give your social media pages a boost
Managing a social media channel sometimes feels like running on a treadmill. Find, write, post, comment, like, repeat. To keep things fresh The Marketing Architect model for social success (learned from the awesome Digital Mums training group), relies on taking a...
Beware Of ‘The Cute Idea’
We all have cute ideas. The ones that pop into your head while you are driving your car, or cleaning your shower. You get this cool little idea, something funny, clever or quirky. It might be a business thing, or a personal thing. You know it would help promote your business, or make your family laugh.
Sometimes we get carried away by just how clever our cute idea is.