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What is a good marketing budget for a small business?

What is a good marketing budget for a small business?

Talking about money is always awkward for us Brits. When you live in a country where it’s rude to ask your best friend what they earn, and you can go through four or five rounds of job interviews, before you even dare to ask what the prospective employer might be...
3 New Ideas for Marketing on a Budget

3 New Ideas for Marketing on a Budget

To be honest, ‘marketing on a budget’ is a misleading title. The truth is: every business is marketing ‘on a budget’. There’s no company in the world with enough marketing dollars to do all of the exciting marketing activities it would like to. (The exception being...
A Corporate Gift Is Not Just For Christmas

A Corporate Gift Is Not Just For Christmas

If you are busy ‘making a list, and checking it twice’, you’ll be only too aware that it’s that time of year when all businesses, great and small send their valued clients and contacts a card, a corporate gift, or are maybe even putting on a festive get-together to...
How to Big Yourself Up

How to Big Yourself Up

Supersize, big business, growth industry, etc, etc. However you look at it, we seem to rate big companies more than micro-businesses. (This is, of course, totally daft. Small is beautiful in my book, but that’s not a discussion for today!)If you are running a...