The Wendy House Trap
Your customers’ experience is key to improving your business. Read why taking the time to do a business review is invaluable and how approaching it with empathy can bring added insight!
Here’s how you create content that helps you find new clients
Just like the foundations of your house, the foundations of your marketing are the piece on which everything else rests. Get the foundations right and everything else falls into place easily. Creating content that helps you find new clients is a cinch, offerings stack together, teams are on the same page, potential clients understand what the heck you’re talking about.
Solving the marketing irony: keeping your marketing going at the busiest times
Are you struggling to keep your marketing efforts alive during the busiest times? It’s a common irony many businesses face. Just when you’re swamped with work and barely have time to breathe, that’s exactly when you’re supposed to focus on marketing. Talk about bad timing! But don’t worry, we’ve cracked the code to solve this marketing dilemma.
3 steps for overcoming the challenges of marketing a service business
“Wow. Marketing a service business is easy!” said literally no one ever. I’ve got to be honest – compared with marketing a service business, product marketing seems like a cake walk. Luckily, having a really good marketing strategy in place can help you solve the challenges of marketing a service business.
Increase and improve your word of mouth recommendations
Our best source of new business comes from word of mouth recommendations however not all referrals are good for your business. This is why it’s important to keep a record. Having anecdotal information allows you to course-correct. Our ‘opportunities’ tracker exists to keep track of where we get the most business, but it also provides the answers to lots of questions.
Like what you've seen?
Get our practical, easy to implement blog posts full of marketing advice and tips delivered direct to your inbox every other Thursday, so you never miss out on our advice!