For some reason getting a lead magnet up and running is always something of a challenge. We are currently working on a new lead magnet for our site and it’s proving to be one of the biggest sources of procrastination in our business.
In an effort to add outer accountability to this process, and finally get the task done, I’m going to let you in on the topic of the lead magnet that we’ve decided to create. I’m also breaking down the steps that we are taking to develop this item, so that you can follow along and use our guide to create a lead magnet of your own.
Even if you don’t recognise the term ‘lead magnet’, I have no doubt that you’ve been magnetised by one in some form or another in the last few days, if not hours.
Almost every type of business is on the hunt for data. Personal data, that they can use to contact you when they want to sell you something. And the days of list buying are over. Most of us HATE being sent emails from unrecognisable businesses; having your email address sold is the pits. So now, companies use a ‘lead magnet’ to collect this data legally and with the address owner’s permission. Most marketeers are after your email address, but it could just as easily be your home address or phone number that they want. A lead magnet is what companies use to attract their dream clients to their business, and as a bribe to entice them to hand over their contact details.