Jul 14, 2020 | Marketing Advice
It’s going fantastically well. You’ve just met a potential new client and you’re getting on like Bert and Ernie: sparkling conversation, mental connection, business need identified and matched to a service you offer, they even have a budget. But, any minute now:... 
Feb 18, 2020 | Good Foundations
Tangibility is characteristic 4 of 6 in our Good Foundations series. It’s not only tricky to spell, (why isn’t there an ‘a’? Just me?) it’s also surprisingly hard to explain in marketing terms. Of all the 6 characteristics that we believe service-based businesses need... 
Feb 4, 2020 | Good Foundations
So, this is number three, so far, we have covered Clarity and Identity, now it’s time to talk about Credibility. But, before we do that, what do you think of the Good Foundations series? We want to hear your thoughts on this series of posts, do you agree with our... 
Jan 28, 2020 | Good Foundations, Marketing Advice
It’s time for the big reveal on ‘Identity’, the next in our Good Foundations blog series, which is based on our marketing framework of the same name. Our experience of work as marketing managers, and the projects we have done with a wide range of service-based... 
Jan 21, 2020 | Good Foundations, Marketing Advice
Last week we introduced the idea behind our marketing framework: Good Foundations. It’s our belief that there are 6 characteristics that every service-based business needs to demonstrate to pass through the ‘vetting’ process that all buyers consciously or...
