Last time, I wrote about the dangers of the ‘cute idea’ that doesn’t always work, and you end up with egg on your face, and LOTS of leaflets in your cupboard.
I also explained how, while it’s tempting to blame the designer, it’s probably more likely to be your fault (#sorrynotsorry). I expect your initial briefing likely wasn’t good enough for the designer to get an accurate picture of what you were after, and how to make that idea work for your audience.
So – you might be thinking – Mrs KNOWITALL, what should I be including when I’m briefing a designer that I’m not saying now, that would make ALL the difference?
Well. Lucky for you, I’ve put together a mini-checklist so that you can get it right every time from now on.
The word ‘campaign’ is enough to strike fear into the heart of the small business marketing manager.
It sounds BIG, with a high expectation factor. It (literally) sounds like a war to be won. It sounds like something Boots or Marks & Spencer do. “Eek!”, thinks the marketing manager, our business is TOO small for a campaign. We don’t have enough to say, we don’t have a PR firm, we don’t have any ‘news’. How can we make the kind of splash that is expected from a proper campaign?
Email marketing is a great way to keep in touch. Running your email reports and looking for ways to improve can have a dramatic impact on your marketing.