The question of whether to include the prices of services on a website is often raised by clients when we are project managing the creation of a new website.
And, it can be a bit of a conundrum. For some businesses it’s critical to include your fees, for others it can be a barrier for customers.
Apprentice season is upon us once again. One thing I find a bit confusing though – why is it that Apprentice candidates seem to be the only people in the word who’ve never watched The Apprentice before?
For example, I have often found myself shouting: “DON’T IGNORE THE MARKET RESEARCH!” at the telly, feeling slightly enraged.
Back in the late 90s when I was cutting my teeth as a young marketing executive, I spent my time grappling with marketing jargon, trying to get to grips with what it meant. ‘Customer-centric’ was THE latest buzzword at the time (others were ‘website’, ‘email marketing’ and ‘chardonnay’. Odd how time flies isn’t it?).
Magazines such as Marketing Week were packed with ideas and examples of how to make the customer central to the approach you take in marketing your business.
When you say it like that, putting the customer’s needs and wishes at the heart of your business strategy seems obvious. But, lots of small business owners find it tricky.