18 ‘hidden’ benefits your customers are looking for, that they’ll never admit to
You’ve heard a million times that potential customers are looking to buy your service to unlock key benefits. Marketing experts say: “Simply tap into these benefits and include them in your sales content, and by this time next year, you’ll be a millionaire...
Website shame? How do you decide whether to build a new website or fix the old one?
It’s going fantastically well. You’ve just met a potential new client and you’re getting on like Bert and Ernie: sparkling conversation, mental connection, business need identified and matched to a service you offer, they even have a budget. But, any minute now:...
Why service-based businesses struggle to articulate what’s good, and how to fix it.
Service-based businesses struggle to articulate what’s good about them, so how can you get potential clients to understand why they should choose you?
The Good Foundations Series: Dependability
Welcome to week 5 of our Good Foundations series, and this time we’re turning our attention to Dependability. Now, I know that some people equate ‘dependable’ with ‘boring’ or ‘dull’ – but in the heady world of marketing, being dependable is (honestly!) a...Like what you've seen?
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