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What is a good marketing budget for a small business?

What is a good marketing budget for a small business?

Talking about money is always awkward for us Brits. When you live in a country where it’s rude to ask your best friend what they earn, and you can go through four or five rounds of job interviews, before you even dare to ask what the prospective employer might be...
Good Foundations Gold Star Awards!

Good Foundations Gold Star Awards!

If you’ve been following along for the last few weeks, you’ll know that The Marketing Architect has a framework for brilliance for service-based businesses. It’s called Good Foundations, and our framework includes 6 characteristics that we know service-based...