18 ‘hidden’ benefits your customers are looking for, that they’ll NEVER admit to
You’ve heard a million times that potential customers are looking to buy your service to unlock key benefits. You should tap into these stated benefits and include them in your sales content. Yada, yada yada. What you might not know is that yes, a potential customer...
Website shame? How do you decide whether to build a new website or fix the old one?
It’s going fantastically well. You’ve just met a potential new client and you’re getting on like Holly and Phil: sparkling conversation, mental connection, business need identified and matched to a service you offer, they even have a budget. But, any minute now:...
Why service-based businesses struggle to articulate what’s good, and how to fix it.
Service-based businesses struggle to articulate what’s good about them, so how can you get potential clients to understand why they should choose you?
