


18 ‘hidden’ benefits your customers are looking for, that they’ll never admit to
You’ve heard a million times that potential customers are looking to buy your service to unlock key benefits. Marketing experts say: “Simply tap into these benefits and include them in your sales content, and by this time next year, you’ll be a millionaire...
Website shame? How do you decide whether to build a new website or fix the old one?
It’s going fantastically well. You’ve just met a potential new client and you’re getting on like Bert and Ernie: sparkling conversation, mental connection, business need identified and matched to a service you offer, they even have a budget. But, any minute now:...
Why service-based businesses struggle to articulate what’s good, and how to fix it.
Service-based businesses struggle to articulate what’s good about them, so how can you get potential clients to understand why they should choose you?
