Mindful Marketing: Measurement
There are three reasons why I think we business owners resist measurement, and I’m going to try to break down all of them for you today (hey – it’s good to be ambitious, no?).
What Must Be Included In A Marketing Plan?
When you study for the Chartered Institute of Marketing (CIM) Diploma (which I have), they teach you how to write a marketing plan. I have to be honest. It’s SERIOUSLY dull. Trudging through a CIM approved-type marketing plan process is hard work. Reading one is even...Like what you've seen?
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