3 crisis marketing mistakes that could wreck your business (and how to avoid them)
When you’re defining a strategy to get your business through a crisis, relying on gut feelings may lead you into making fatal choices. In difficult times, it’s tempting to curl up in a ball, hold tight and hide behind the sofa until the worst is over. In less...
Getting started on LinkedIn without getting overwhelmed, our 5-point guide
Unless you’ve been hiding under a rock for the last few months, you can’t have helped notice that LinkedIn is currently the darling of the social media world. Everyone who’s anyone (and many who really aren’t), is telling us that LinkedIn is the solution to all of our...
How To Attract Prospects To Your Social Media Page With Interesting Content
Social media is a HUGE time suck. Creating and finding interesting content every day is a major hassle. When you’re the official social media manager for your business (as well as the CEO, head of client delivery, finance manager, IT manager, etc etc) it’s...
How To Get Great ROI From Time Spent Being Your Own Social Media Manager
Time for me to bring you another Spotter’s Guide. And, as usual, inspiration hit me when I least expected it – on my day off.
I don’t mind admitting that I’m rather a fan of swanky hotels. I don’t have a fancy car, or a designer handbag collection, but, one thing that will always part me from my cash is the opportunity to potter about in a lovely hotel.
Earlier this month I had the perfect excuse to stay at The Hoxton Shoreditch with my sister.
I didn’t expect to stumble upon a piece of marketing excellence. But, I did.
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