Copying content ideas from your competitors may be tempting when you are low on ideas, but it’s very, very bad for business, here’s why.
For some reason getting a lead magnet up and running is always something of a challenge. We are currently working on a new lead magnet for our site and it’s proving to be one of the biggest sources of procrastination in our business.
In an effort to add outer accountability to this process, and finally get the task done, I’m going to let you in on the topic of the lead magnet that we’ve decided to create. I’m also breaking down the steps that we are taking to develop this item, so that you can follow along and use our guide to create a lead magnet of your own.