Picture the scene. It’s 1984. Legwarmers are BIG news. It’s Saturday morning, and having watched Noel Edmonds Multi-Coloured Swap Shop, I’m on my way to Gymnastics Club.
I don’t particularly like gymnastics, but as one of three highly chatty sisters, my parents wanted at least one of us out of the house at all times; we did lots of clubs.
I was recently having a chat with a business owner. She admitted that she finds marketing a bit of a catch-22. She needs to put marketing activities in place to find customers, but until she gets more customers she can’t afford to do the marketing.
Have you ever felt this?
You’ll have often heard us banging on about the importance of having a proper, written marketing plan. Today I want to decode that a bit.
When we say ‘proper’ – we mean well-thought out and researched. We don’t mean ‘fancy’. When we say ‘written’ – we mean actually written down, not in your head.