The Wendy House Trap
Your customers’ experience is key to improving your business. Read why taking the time to do a business review is invaluable and how approaching it with empathy can bring added insight!
Here’s how you create content that helps you find new clients
Just like the foundations of your house, the foundations of your marketing are the piece on which everything else rests. Get the foundations right and everything else falls into place easily. Creating content that helps you find new clients is a cinch, offerings stack together, teams are on the same page, potential clients understand what the heck you’re talking about.
Solving the marketing irony: keeping your marketing going at the busiest times
Are you struggling to keep your marketing efforts alive during the busiest times? It’s a common irony many businesses face. Just when you’re swamped with work and barely have time to breathe, that’s exactly when you’re supposed to focus on marketing. Talk about bad timing! But don’t worry, we’ve cracked the code to solve this marketing dilemma.
Why every business needs a marketing support system, and how to set yours up for success
This weekend I watched the remake of the film, Le Mans, starring Christian Bale and Jason Bourne (okay – Matt Damon) with my family. I REALLY didn’t want to watch it, I hate motor racing (noisy) and films FULL of men (just….arghghgh!), but, as the lone female in...
Why it’s best to double down on what you’re good at
Picture the scene. It’s 1984. Legwarmers are BIG news. It’s Saturday morning, and having watched Noel Edmonds Multi-Coloured Swap Shop, I’m on my way to Gymnastics Club.
I don’t particularly like gymnastics, but as one of three highly chatty sisters, my parents wanted at least one of us out of the house at all times; we did lots of clubs.
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