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Why it’s best to double down on what you’re good at

Why it’s best to double down on what you’re good at

Picture the scene. It’s 1984. Legwarmers are BIG news. It’s Saturday morning, and having watched Noel Edmonds Multi-Coloured Swap Shop, I’m on my way to Gymnastics Club.

I don’t particularly like gymnastics, but as one of three highly chatty sisters, my parents wanted at least one of us out of the house at all times; we did lots of clubs.

3 Reasons Why Every Business Should Have a Marketing Plan

3 Reasons Why Every Business Should Have a Marketing Plan

You’ll have often heard us banging on about the importance of having a proper, written marketing plan. Today I want to decode that a bit.

When we say ‘proper’ – we mean well-thought out and researched. We don’t mean ‘fancy’. When we say ‘written’ – we mean actually written down, not in your head.

Consistency is King

Consistency is King

Wimbledon’s on and it still hasn’t rained? What the heck is going on?

The one defining feature of the British weather – a total lack of consistency.

When it comes to marketing, you don’t want to be Britain. You want to be Santa Barbara. Because, in marketing, consistency is what delivers a result.