Apr 20, 2021 | Marketing Advice
When I was a child, I loved to watch war films. I know, it’s unusual. I’m not talking about Platoon or The Deer Hunter, it was more old school. My favourite was The Great Escape, but I also loved Where Eagles Dare, especially the scene in which the cast jump from the...
Jan 26, 2021 | How to Guides, Marketing Advice, messaging
When your marketing isn’t working it’s not a good feeling. You’ve likely invested precious weekend hours and wads of your hard-earned income into thinking up, creating and launching Facebook ads, social media posts, emails and web pages that you were convinced would...
Aug 8, 2020 | Marketing Advice, Websites
Last week we carried out website audits for a couple of business owners who were unhappy with the performance and content on their websites, and wanted our help to identify and fix any possible website mistakes. (Isn’t it funny how different types of projects seem to...
Jan 28, 2020 | Good Foundations, Marketing Advice
It’s time for the big reveal on ‘Identity’, the next in our Good Foundations blog series, which is based on our marketing framework of the same name. Our experience of work as marketing managers, and the projects we have done with a wide range of service-based...
Jan 15, 2020 | Good Foundations, Marketing Advice
You don’t need me to tell you how important foundations are. Without rock-hard foundations, your house will fall down. Without reliable marketing foundations, your marketing strategy will fail. But, what sort of foundations are needed for good marketing? Well, we...
