Jan 26, 2021 | How to Guides, Marketing Advice, messaging
When your marketing isn’t working it’s not a good feeling. You’ve likely invested precious weekend hours and wads of your hard-earned income into thinking up, creating and launching Facebook ads, social media posts, emails and web pages that you were convinced would... 
Aug 8, 2020 | Marketing Advice, Websites
Last week we carried out website audits for a couple of business owners who were unhappy with the performance and content on their websites, and wanted our help to identify and fix any possible website mistakes. Whenever we create a marketing strategy for a business,... 
Jan 28, 2020 | Good Foundations, Marketing Advice
It’s time for the big reveal on ‘Identity’, the next in our Good Foundations blog series, which is based on our marketing framework of the same name. Our experience of work as marketing managers, and the projects we have done with a wide range of service-based... 
Jan 15, 2020 | Good Foundations, Marketing Advice
You don’t need me to tell you how important foundations are. Without rock-hard foundations, your house will fall down. Without reliable marketing foundations, your marketing strategy will fail. But, what sort of foundations are needed for good marketing? Well, we... 
Nov 19, 2019 | How to Guides
One way to help your prospect to understand the benefits that your business can offer, fast, is to create a powerful case study. Case studies are an effective tool for service-based businesses who need to show that they understand the problems that their customers are...
