Case Study: Developing a new brand for a top-notch Presentation Coach
Find out the results of our project to help a top-notch presentation coach to develop a new business brand and deliver a marketing campaign to secure new clients.
9 things you could do right now to give your social media pages a boost
Managing a social media channel sometimes feels like running on a treadmill. Find, write, post, comment, like, repeat. To keep things fresh The Marketing Architect model for social success (learned from the awesome Digital Mums training group), relies on taking a...
Christmas in July
It’s Christmas!!
The hottest week of the year and here I am writing about Christmas. It’s ridiculous.
In truth, it’s not just me struggling to stitch together festive metaphors while the sun is cracking the flags; there will be features writers all over the country gearing up for Christmas, right here, right now.
How To Develop Marketing Campaigns: Think Small
The word ‘campaign’ is enough to strike fear into the heart of the small business marketing manager.
It sounds BIG, with a high expectation factor. It (literally) sounds like a war to be won. It sounds like something Boots or Marks & Spencer do. “Eek!”, thinks the marketing manager, our business is TOO small for a campaign. We don’t have enough to say, we don’t have a PR firm, we don’t have any ‘news’. How can we make the kind of splash that is expected from a proper campaign?
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