call to action Archives - Marketing Architect

10 ways to get business benefits out of every public speaking appearance

Oct 8, 2019 | Marketing Advice

I hate public speaking. All the prep, anxiety about stage fright and wondering if your content is going to meet the expectations of the audience. Not to mention being too hot, too cold, having bright lights shining on you, revealing to the audience that you...

6 stages you must go through to convert a prospect into a loyal customer

Nov 20, 2018 | Marketing Advice, Marketing Tips

Whenever you sell to a new customer, they need to go through six stages of the ‘buying experience’:Awareness – the initial point at which they find out about you.Interest – they show signs of being interested in your business – e.g. looking at your web site.Evaluation...