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Beware Of ‘The Cute Idea’

Beware Of ‘The Cute Idea’

We all have cute ideas. The ones that pop into your head while you are driving your car, or cleaning your shower.  You get this cool little idea, something funny, clever or quirky. It might be a business thing, or a personal thing. You know it would help promote your business, or make your family laugh.

Sometimes we get carried away by just how clever our cute idea is.

Marvellous Marketing Spotter’s Guide: 30 Metres Under The Sea

Marvellous Marketing Spotter’s Guide: 30 Metres Under The Sea

Being truly impressed by a new experience is a rare and wonderful thing. But, on our summer holiday to Lanzarote it happened to me.

Since we became parents, it could be because I’m permanently terrified of the boys getting injured, or, because as parents of young boys, but when we go on holiday, we just need to CHILL OUT.

This year something odd occurred. On day four of our trip, while reclining on sun loungers, watching the boys swim and reading our books we realised we were a little bit BORED. (First time this has ever happened.)

Why Isn’t My Advert Converting? Part 2

Why Isn’t My Advert Converting? Part 2

Last week, in Why Isn’t My Advert Converting? Part I I discussed print advertising. Specifically, what it does and the results you should expect from it. This week I’m getting into the nitty-gritty. Here’s my checklist of all the things you should consider if you are...
Why Isn’t My Advert Converting? Part 1

Why Isn’t My Advert Converting? Part 1

Ooh, I’ve set myself a tough one this week. Are you doing any print advertising for your business? If yes, where? Does it work for you? Let me know in the comments, I’d love to hear. Today I’m talking specifically about hard copy, magazine or newspaper advertising,...