Design & Build Service
For business owners who need a plan for their next stage of growth, help to build an efficient, marketing system and regular support to manage their marketing.
With us as your marketing team you’ll have a clear plan of action, all the tiny details will be agreed with you and taken care of, on time and in budget.
Your communications will be consistent and organised, giving you more time to serve your customers. You’ll start to see a more regular stream of prospects who understand your business, are engaged with your brand, and ready to buy.
How does it work?
There are two stages to The Marketing Architect’s process.
Stage 1 – The Design – 5-6 weeks to research and create the marketing plan.
Stage 2 – The Build – where we help you bring your Design to life.
Stage 1 – The Design
To create a successful marketing plan, you must put the right foundations in place. You need to know precisely who your dream customers are, what problems you can solve for them, and what to say in your sales messages that will compel them to engage with your brand.
It takes 5-6 weeks to research and create the marketing plan.
At this stage we deliver:
- A detailed marketing plan – our observations on your business, your customer story, positioning, brand values, influencers, marketing objectives, customer journey and a list of activities to meet the objectives. This will be the plan we work from at the build stage. It’s a 15-20 page document including everything you need to put an effective marketing system in place.
- A key message profile – including strapline, mission, the benefits of working with you and all the information your customers need to know about your business. You’ll be able to refer back to this every time you create content for your business as a checklist of what you need to say.
- Competitor analysis – the marketing and messaging that’s being put out there by your competitors. So you can clearly see your position in the market.
- Market research overview – feedback from a series of interviews – find out what your customers really think of you and the way that you provide your product or service.
Stage 2 – The Build
This is where we help you to bring your Design to life.
Gold Build – all the activities as set out in the plan, over time. This level of service will give you the best result.
Silver Build – we’ll build a strong structure based on some of the elements of your plan (not all marketing activities will be included at this level).
We’ll use our skills and experience to bring marketing activities from your Design to life, show you how to track your success so we know what’s working and what isn’t, and introduce experts in our network to help, where needed, with technical or creative parts of the project.
Our recommendation: Gold Build to get things set up (minimum three months) then move to Silver Build for ongoing support and maintenance.
Like what you’ve seen?
Sign up for our regular email The Drawing Board, and you’ll get our take on the most effective marketing techniques, a super-easy-to-implement ‘tip of the week’ and our how-to guides tailored for small businesses.
GET IN TOUCH