It’s an odd thing inventing your own job title.
You have to explain what you do A LOT.
When you’re a dentist or hairdresser you don’t have to do this. But, ‘Marketing Architect’ – not so many of us around. A bit like Manny the mammoth in Ice Age. The Marketing Architect is in a category all on its own. A bit less hairy than him though, thankfully.
When people want to know more, I say the business is like a ‘freelance marketing manager’. The Marketing Architect does all the planning, thinking, creating, briefing creatives, project managing moving parts, managing budget, analysing data, and updating strategy to reflect the data, that you’d expect a marketing manager to do, but we do it for several different businesses at once.
We’re a hybrid between a marketing consultant and an agency:
Unlike a traditional marketing consultant, we do the actual doing, rather than just telling our clients what to do.
Unlike a marketing agency, we help our clients to put foundations in place first, such as: who their ideal client is and the messages that will help them to want to buy, rather than just creating whatever the client needs right then and there.
We’re highly experienced, but we don’t cost as much as a full-time employee, and we can scale up and down to suit the needs of your business.
We fundamentally believe in the planning stage of the job. Just like a regular architect, we don’t just turn up with a load of bricks and start building. They might be the wrong kind of bricks. I don’t know how many rooms you need. I don’t know what kind of house you want, and I don’t know who is going to live in it, etc, etc.
How would YOU know if you need a Marketing Architect to supercharge your marketing? Here are three dead giveaways:
- Chaos. Lots of it. You’re busy running your business, trying to stay on top of multiple marketing activities, processing prospects through your sales process, managing your team etc. It’s too much to be honest, but you can’t afford to recruit a full-time marketing manager to take over.
- No marketing at all. Your business is going well; you have lots of customers already so you haven’t bothered to do any marketing. But, there are changes coming in your industry, or more competitors on the horizon and you know you are going to have to up your game. You don’t know which marketing activities will work best for your business.
- Unhappy with what you have. You hate your website, you don’t know what to say to your prospects, you don’t know what to write on your marketing collateral, everything is out of date and needs an overhaul but you don’t know where to start and you are overwhelmed with all the decision-making required.
Let us take on the burden of deciding what needs to be done, booking creatives, and project managing processes so that marketing campaigns and projects are constantly evolving and moving forward. If you’ve stalled before, hand it over to us. We’ll make sure things work for your business, meet the needs of your prospects and get finished.