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How To Develop Marketing Campaigns: Think Small

How To Develop Marketing Campaigns: Think Small

The word ‘campaign’ is enough to strike fear into the heart of the small business marketing manager.

It sounds BIG, with a high expectation factor. It (literally) sounds like a war to be won. It sounds like something Boots or Marks & Spencer do. “Eek!”, thinks the marketing manager, our business is TOO small for a campaign. We don’t have enough to say, we don’t have a PR firm, we don’t have any ‘news’. How can we make the kind of splash that is expected from a proper campaign?