Marketing is expensive but there are ways of limiting the cost without limiting your marketing activity. For advice on how to cut the spend, without cutting the effect, read on!
We all have cute ideas. The ones that pop into your head while you are driving your car, or cleaning your shower. You get this cool little idea, something funny, clever or quirky. It might be a business thing, or a personal thing. You know it would help promote your business, or make your family laugh.
Sometimes we get carried away by just how clever our cute idea is.
Back in the late 90s when I was cutting my teeth as a young marketing executive, I spent my time grappling with marketing jargon, trying to get to grips with what it meant. ‘Customer-centric’ was THE latest buzzword at the time (others were ‘website’, ‘email marketing’ and ‘chardonnay’. Odd how time flies isn’t it?).
Magazines such as Marketing Week were packed with ideas and examples of how to make the customer central to the approach you take in marketing your business.
When you say it like that, putting the customer’s needs and wishes at the heart of your business strategy seems obvious. But, lots of small business owners find it tricky.
Three years ago we decided to extend our house.
This decision was not taken lightly. I for one, cannot stand chaos, and I dislike any sort of disruption to my usual routine. But, we had an urgent need to turn a series of small rooms into one bigger room, to cut down on the continual shouting of ‘MUM!’ from one room to another, more than anything else.