Marvellous Marketing Spotter’s Guide: Kicki Smith

Marvellous Marketing Spotter’s Guide: Kicki Smith

If you’ve ever been along to a networking lunch, you’ll know the joy of spending time chatting with other like-minded business owners over a nice lunch. The lunch is always delicious, but dessert is rarely included as the networking organiser, understandably, prefers to keep the entry price low to maintain high levels of membership.

Along comes a marvellous marketing idea!

The Marvellous Marketing Spotter’s Guide: The Hoxton

The Marvellous Marketing Spotter’s Guide: The Hoxton

Time for me to bring you another Spotter’s Guide. And, as usual, inspiration hit me when I least expected it – on my day off.

I don’t mind admitting that I’m rather a fan of swanky hotels. I don’t have a fancy car, or a designer handbag collection, but, one thing that will always part me from my cash is the opportunity to potter about in a lovely hotel.

Earlier this month I had the perfect excuse to stay at The Hoxton Shoreditch with my sister.

I didn’t expect to stumble upon a piece of marketing excellence. But, I did.

Marvellous Marketing Spotter’s Guide: KeepCup

Marvellous Marketing Spotter’s Guide: KeepCup

Time for me to bring you another Spotter’s guide. As usual, I wasn’t expecting to find inspiration when I bought this item. I didn’t realise I needed this product until I found it. And, now I think about it, I realise that most of my other Spotter’s Guides have that in common.

Perhaps when the marketing is this good, I can’t help myself but make a purchase? I guess that’s the point.