How Sian Went ‘Viral’ On LinkedIn
A funny thing happened the other day. I created a post on LinkedIn (nothing unusual there – I’m on LinkedIn a lot, working on client accounts as well as my own) – but somehow this post was different. After a few hours it started to fly, and by the end of the first day...
Mindful Marketing: Social Media Marketing
So, here we go: Mindful Marketing – or for anyone who didn’t read my Mindful Marketing Manifesto (what a mouthful!) last week – our ideas for making marketing simple. Don’t waste your time in January decluttering your sock drawer – let’s declutter your marketing...
6 stages you must go through to convert a prospect into a loyal customer
Whenever you sell to a new customer, they need to go through six stages of the ‘buying experience’:Awareness – the initial point at which they find out about you.Interest – they show signs of being interested in your business – e.g. looking at your web site.Evaluation...
6 Brilliant Questions To Create An Awesome Case Study
To quote my lovely colleague Siân, ‘it’s always better to show than tell’.Siân originally passed on this nugget of wisdom regarding some content I was trying to create for The Marketing Architect Huddle. Ever since then I have realised that it applies in all sorts of...
How To Get Great ROI From Time Spent Being Your Own Social Media Manager
Time for me to bring you another Spotter’s Guide. And, as usual, inspiration hit me when I least expected it – on my day off.
I don’t mind admitting that I’m rather a fan of swanky hotels. I don’t have a fancy car, or a designer handbag collection, but, one thing that will always part me from my cash is the opportunity to potter about in a lovely hotel.
Earlier this month I had the perfect excuse to stay at The Hoxton Shoreditch with my sister.
I didn’t expect to stumble upon a piece of marketing excellence. But, I did.