Marketing Advice Archives - Marketing Architect

5 reasons why Google My Business is important for service based businesses too!

Oct 19, 2021 | How to Guides, Marketing Advice

Google My Business is not just for shops! Find out how to access, improve and benefit from your profile in this blog post.

Marketing for coaches and consultants – how to stand out from the crowd, and get the attention of your dream client

Oct 5, 2021 | How to Guides, Marketing Advice, Marketing Strategy

Ever worried that, in the uninformed eyes of your ideal client, you seem like an identikit version of the other service providers in the market? Find out how to stand out in a crowded market using ‘The Magnificent 7’.

Why marketing isn’t working for your business – and how to fix it

Jul 13, 2021 | Marketing Advice

Running your own business is brilliant. As the boss; you get to make all the important decisions – you choose your own working hours, which clients you work with, and how you work with them. Hoorah! The flipside, of course, is that you’ll actually need to make...

Email marketing: What does good look like?

Jun 29, 2021 | Marketing Advice

Almost everyone we know beats themselves up about email marketing. The rhetoric around this self-flagellation is usually based on one (or more!) of these: “I’m not doing email marketing and I should!” “My email list is too small, I really need to grow it!” “I’m not...

Why we (still) love direct mail for marketing professional services, consultants and coaches

Jun 15, 2021 | Marketing Advice, Marketing Strategy, Marketing Tips

When it comes to marketing professional services, consultancy and coaching businesses, you’d be forgiven for thinking that digital marketing is the only way to grow your business. There are certainly a lot of self-styled marketing gurus out there who are only too keen...