18 ‘hidden’ benefits your customers are looking for, that they’ll NEVER admit to
You’ve heard a million times that potential customers are looking to buy your service to unlock key benefits. You should tap into these stated benefits and include them in your sales content. Yada, yada yada. What you might not know is that yes, a potential customer...
3 New Ideas for Marketing on a Budget
To be honest, ‘marketing on a budget’ is a misleading title. The truth is: every business is marketing ‘on a budget’. There’s no company in the world with enough marketing dollars to do all of the exciting marketing activities it would like to. (The exception being...
Why every business needs a marketing support system, and how to set yours up for success
This weekend I watched the remake of the film, Le Mans, starring Christian Bale and Jason Bourne (okay – Matt Damon) with my family. I REALLY didn’t want to watch it, I hate motor racing (noisy) and films FULL of men (just….arghghgh!), but, as the lone female in...
The 3 Most Common Website Mistakes and How to Resolve Them
Last week we carried out website audits for a couple of business owners who were unhappy with the performance and content on their websites, and wanted our help to identify and fix any possible website mistakes. (Isn’t it funny how different types of projects seem to...
Website shame? How do you decide whether to build a new website or fix the old one?
It’s going fantastically well. You’ve just met a new prospect and you are getting on like Holly and Phil: sparkling conversation, mental connection, business need identified and matched to a service you offer, they even have a budget. But, any minute now: the one...Like what you've seen?
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