How to Marie Kondo Your Marketing Plan

How to Marie Kondo Your Marketing Plan

Is it time to Marie Kondo your marketing activities? The less you do, the fewer things you have to keep on the boil and the more time, skill and/or budget you can apply to each one, and the better and more effective it will be.

Today I want to share three things you can do to give your marketing efforts a lighter touch, without reducing the effectiveness of your endeavours and your overall strategy.

Mindful Marketing: Measurement

Mindful Marketing: Measurement

There are three reasons why I think we business owners resist measurement, and I’m going to try to break down all of them for you today (hey – it’s good to be ambitious, no?).