How to craft a compelling strapline that will get results, with real life examples
Last night I was curled on the sofa watching live TV. These days this is an unusual event in our house as we are very ‘bought into’ the idea of catch-up TV. Watching live TV was a novel experience; not only viewing alongside millions of others, but also, seeing adverts.
How to Marie Kondo Your Marketing Plan
Is it time to Marie Kondo your marketing activities? The less you do, the fewer things you have to keep on the boil and the more time, skill and/or budget you can apply to each one, and the better and more effective it will be.
Today I want to share three things you can do to give your marketing efforts a lighter touch, without reducing the effectiveness of your endeavours and your overall strategy.
The 3 critical differences between a marketing strategy that will ‘make’ or ‘break’ your business
While we hate to admit it, it’s a sad fact that most businesses don’t have a fully costed, researched, written, marketing plan. (Just in case you don’t, but it has been on your task list for months, here’s the process that we follow for you to crib!) However, what the...
3 questions to ask yourself to decide whether to include the prices of your services on your website
The question of whether to include the prices of services on a website is often raised by clients when we are project managing the creation of a new website.
And, it can be a bit of a conundrum. For some businesses it’s critical to include your fees, for others it can be a barrier for customers.
Where To Start With Marketing, And What Best To Invest In If Budget Is Limited
I was recently having a chat with a business owner. She admitted that she finds marketing a bit of a catch-22. She needs to put marketing activities in place to find customers, but until she gets more customers she can’t afford to do the marketing.
Have you ever felt this?