Mindful Marketing: Measurement

Mindful Marketing: Measurement

There are three reasons why I think we business owners resist measurement, and I’m going to try to break down all of them for you today (hey – it’s good to be ambitious, no?).

Mindful Marketing: List Building

Mindful Marketing: List Building

At the time of writing, it’s the last day of January. I don’t know if it’s anything to do with our more mindful approach to marketing, but work-wise, it certainly has been an above average, calmer, more focused January than usual. So perhaps the mindful approach to...
Mindful Marketing: Brand Identity

Mindful Marketing: Brand Identity

Are you happy with the way that your brand is represented visually? As you will know, it’s important stuff. We all make go/no-go split-second decisions based on how things look – remember that house you didn’t buy because of the pebbledash?And yet, lots of...
Mindful Marketing: Content Creation

Mindful Marketing: Content Creation

How did you get on with simplifying your social media approach? Posts pinned? Objectives nailed? I do hope so because that’s going to make you feel a whole lot calmer, strategic (which we LOVE) and streamlined.If, by any remote possibility you haven’t got around to...