Marketing Advice Archives - Marketing Architect

The Wendy House Trap

Sep 15, 2023 | Good Foundations, How to Guides, Marketing Advice, Marketing Strategy, Marketing Tips

Your customers’ experience is key to improving your business. Read why taking the time to do a business review is invaluable and how approaching it with empathy can bring added insight!

Here’s how you create content that helps you find new clients

Aug 7, 2023 | Good Foundations, How to Guides, Marketing Advice, Marketing Strategy, Marketing Tips

Just like the foundations of your house, the foundations of your marketing are the piece on which everything else rests. Get the foundations right and everything else falls into place easily. Creating content that helps you find new clients is a cinch, offerings stack together, teams are on the same page, potential clients understand what the heck you’re talking about.

Solving the marketing irony: keeping your marketing going at the busiest times

Jun 27, 2023 | Good Foundations, Marketing Advice, Marketing Strategy, Marketing Tips

Are you struggling to keep your marketing efforts alive during the busiest times? It’s a common irony many businesses face. Just when you’re swamped with work and barely have time to breathe, that’s exactly when you’re supposed to focus on marketing. Talk about bad timing! But don’t worry, we’ve cracked the code to solve this marketing dilemma.

3 steps for overcoming the challenges of marketing a service business

Mar 29, 2023 | How to Guides, Marketing Advice, Marketing Strategy, Marketing Tips

“Wow. Marketing a service business is easy!” said literally no one ever. I’ve got to be honest – compared with marketing a service business, product marketing seems like a cake walk. Luckily, having a really good marketing strategy in place can help you solve the challenges of marketing a service business.

5 Reasons to make case studies your new secret weapon for getting clients

Feb 1, 2023 | Case Studies, Marketing Advice, Marketing Strategy

Think case studies are old-fashioned and out of date? Think again! We business owners are fickle. We get so excited about the latest marketing techniques (Clubhouse, anyone?) that we clean forget about the tried and tested methods. We kick off the comfy slippers of...