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Email marketing: What does good look like?

Email marketing: What does good look like?

Almost everyone we know beats themselves up about email marketing.  The rhetoric around this self-flagellation is usually based on one (or more!) of these: “I’m not doing email marketing and I should!” “My email list is too small, I really need to grow it!” “I’m not...
Increase and improve your word of mouth recommendations

Increase and improve your word of mouth recommendations

Our best source of new business comes from word of mouth recommendations however not all referrals are good for your business. This is why it’s important to keep a record. Having anecdotal information allows you to course-correct. Our ‘opportunities’ tracker exists to keep track of where we get the most business, but it also provides the answers to lots of questions.