How You Can Do Market Research If You Don’t Have A Boatload Of Cash

How You Can Do Market Research If You Don’t Have A Boatload Of Cash

Apprentice season is upon us once again. One thing I find a bit confusing though – why is it that Apprentice candidates seem to be the only people in the word who’ve never watched The Apprentice before?

For example, I have often found myself shouting: “DON’T IGNORE THE MARKET RESEARCH!” at the telly, feeling slightly enraged.

3 Reasons Why Every Business Should Have a Marketing Plan

3 Reasons Why Every Business Should Have a Marketing Plan

You’ll have often heard us banging on about the importance of having a proper, written marketing plan. Today I want to decode that a bit.

When we say ‘proper’ – we mean well-thought out and researched. We don’t mean ‘fancy’. When we say ‘written’ – we mean actually written down, not in your head.