How to Big Yourself Up

How to Big Yourself Up

Supersize, big business, growth industry, etc, etc. However you look at it, we seem to rate big companies more than micro-businesses. (This is, of course, totally daft. Small is beautiful in my book, but that’s not a discussion for today!)If you are running a...
Bring a little game to your business

Bring a little game to your business

Have you heard the latest buzzword in marketing? Gamification.A new buzzword for an old concept.Ever challenged yourself to stop pumping petrol the minute the numbers ticked up to a round number? (Happens way too fast these days.) Ever challenged your kids to spot 50...
How to Marie Kondo Your Marketing Plan

How to Marie Kondo Your Marketing Plan

Is it time to Marie Kondo your marketing activities? The less you do, the fewer things you have to keep on the boil and the more time, skill and/or budget you can apply to each one, and the better and more effective it will be.

Today I want to share three things you can do to give your marketing efforts a lighter touch, without reducing the effectiveness of your endeavours and your overall strategy.