May 4, 2021 | Marketing Advice
Our best source of new business comes from word of mouth recommendations however not all referrals are good for your business. This is why it’s important to keep a record. Having anecdotal information allows you to course-correct. Our ‘opportunities’ tracker exists to keep track of where we get the most business, but it also provides the answers to lots of questions.
Apr 20, 2021 | Marketing Advice
When I was a child, I loved to watch war films. I know, it’s unusual. I’m not talking about Platoon or The Deer Hunter, it was more old school. My favourite was The Great Escape, but I also loved Where Eagles Dare, especially the scene in which the cast jump from the...
Mar 23, 2021 | Marketing Advice
If you do a quick Google search for ‘better engagement’, you’ll get over 7 hundred million search results. Most are blog posts. There are blogs about employee engagement, Instagram engagement, political engagement, customer engagement, and even ‘climate change...
Mar 9, 2021 | Marketing Advice
Talking about money is always awkward for us Brits. When you live in a country where it’s rude to ask your best friend what they earn, and you can go through four or five rounds of job interviews, before you even dare to ask what the prospective employer might be...
Feb 8, 2021 | Marketing Advice
We are very much recipe people. Occasionally we’ll take on something new in marketing (like Clubhouse, as an example) and we’ll find ourselves floundering about a bit, until we have worked out the success recipe. I think that’s why we love marketing so much, there...
Jan 26, 2021 | How to Guides, Marketing Advice, messaging
When your marketing isn’t working it’s not a good feeling. You’ve likely invested precious weekend hours and wads of your hard-earned income into thinking up, creating and launching Facebook ads, social media posts, emails and web pages that you were convinced would...
