This is why your marketing isn’t working
When your marketing isn’t working it’s not a good feeling. You’ve likely invested precious weekend hours and wads of your hard-earned income into thinking up, creating and launching Facebook ads, social media posts, emails and web pages that you were convinced would...
What to do when things go wrong so you can’t follow your marketing plan, with examples
None of us started off 2020 having any idea that it would turn out the way it did. As one of our clients commented this week “not one single Futurologist predicted a global pandemic would scour the globe in 2020”, (never heard of a Futurologist? Here’s a definition...
18 ‘hidden’ benefits your customers are looking for, that they’ll NEVER admit to
You’ve heard a million times that potential customers are looking to buy your service to unlock key benefits. You should tap into these stated benefits and include them in your sales content. Yada, yada yada. What you might not know is that yes, a potential customer...
3 New Ideas for Marketing on a Budget
To be honest, ‘marketing on a budget’ is a misleading title. The truth is: every business is marketing ‘on a budget’. There’s no company in the world with enough marketing dollars to do all of the exciting marketing activities it would like to. (The exception being...
Why every business needs a marketing support system, and how to set yours up for success
This weekend I watched the remake of the film, Le Mans, starring Christian Bale and Jason Bourne (okay – Matt Damon) with my family. I REALLY didn’t want to watch it, I hate motor racing (noisy) and films FULL of men (just….arghghgh!), but, as the lone female in...Like what you've seen?
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