The Good Foundations Series: Accountability
Accountability is, to coin a phrase (and cover young ears), all about ‘owning your shit’. It is also the 6th characteristic that service-based businesses need to demonstrate in order to convert prospects to customers. (You can catch up here if you want to know more...
The Good Foundations Series: Dependability
Welcome to week 5 of our Good Foundations series, and this time we’re turning our attention to Dependability. Now, I know that some people equate ‘dependable’ with ‘boring’ or ‘dull’ – but in the heady world of marketing, being dependable is (honestly!) a...
The Good Foundations Series: Identity
It’s time for the big reveal on ‘Identity’, the next in our Good Foundations blog series, which is based on our marketing framework of the same name. Our experience of work as marketing managers, and the projects we have done with a wide range of service-based...
The Good Foundations Series: Clarity
Last week we introduced the idea behind our marketing framework: Good Foundations. It’s our belief that there are 6 characteristics that every service-based business needs to demonstrate to pass through the ‘vetting’ process that all buyers consciously or...
Introducing, The Good Foundations Series…
You don’t need me to tell you how important foundations are. Without rock-hard foundations, your house will fall down. Without reliable foundations, your marketing strategy will fail. But, what sort of foundations are needed for good marketing? Well, we believe good...Like what you've seen?
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