Email marketing: What does good look like?
Almost everyone we know beats themselves up about email marketing. The rhetoric around this self-flagellation is usually based on one (or more!) of these: “I’m not doing email marketing and I should!” “My email list is too small, I really need to grow it!” “I’m not...
Why we (still) love direct mail for marketing professional services, consultants and coaches
When it comes to marketing professional services, consultancy and coaching businesses, you’d be forgiven for thinking that digital marketing is the only way to grow your business. There are certainly a lot of self-styled marketing gurus out there who are only too keen...
Why Copying Content Is Bad For Business
Copying content ideas from your competitors may be tempting when you are low on ideas, but it’s very, very bad for business, here’s why.
What should a good marketing consultant do for my business?
You’ve made the decision to work with a marketing consultant, or are giving it very serious consideration – fantastic news, well done on taking a vital step towards improving your marketing strategy and attracting more business! But there’s just one teensy fly...
Increase and improve your word of mouth recommendations
Our best source of new business comes from word of mouth recommendations however not all referrals are good for your business. This is why it’s important to keep a record. Having anecdotal information allows you to course-correct. Our ‘opportunities’ tracker exists to keep track of where we get the most business, but it also provides the answers to lots of questions.
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