5 reasons why Google My Business is important for service based businesses too!
Google My Business is not just for shops! Find out how to access, improve and benefit from your profile in this blog post.
Marketing for coaches and consultants – how to stand out from the crowd, and get the attention of your dream client
Ever worried that, in the uninformed eyes of your ideal client, you seem like an identikit version of the other service providers in the market? Find out how to stand out in a crowded market using ‘The Magnificent 7’.
This is why your marketing isn’t working
When your marketing isn’t working it’s not a good feeling. You’ve likely invested precious weekend hours and wads of your hard-earned income into thinking up, creating and launching Facebook ads, social media posts, emails and web pages that you were convinced would...
11 Steps to Create a Powerful Case Study that Converts
One way to help your prospect to understand the benefits that your business can offer, fast, is to create a powerful case study. Case studies are an effective tool for service-based businesses who need to show that they understand the problems that their customers are...
How to Big Yourself Up
Supersize, big business, growth industry, etc, etc. However you look at it, we seem to rate big companies more than micro-businesses. (This is, of course, totally daft. Small is beautiful in my book, but that’s not a discussion for today!)If you are running a...
How to create a lead magnet in 5 simple steps
For some reason getting a lead magnet up and running is always something of a challenge. We are currently working on a new lead magnet for our site and it’s proving to be one of the biggest sources of procrastination in our business.
In an effort to add outer accountability to this process, and finally get the task done, I’m going to let you in on the topic of the lead magnet that we’ve decided to create. I’m also breaking down the steps that we are taking to develop this item, so that you can follow along and use our guide to create a lead magnet of your own.