How to Big Yourself Up
Supersize, big business, growth industry, etc, etc. However you look at it, we seem to rate big companies more than micro-businesses. (This is, of course, totally daft. Small is beautiful in my book, but that’s not a discussion for today!)If you are running a...
How to create a lead magnet in 5 simple steps
For some reason getting a lead magnet up and running is always something of a challenge. We are currently working on a new lead magnet for our site and it’s proving to be one of the biggest sources of procrastination in our business.
In an effort to add outer accountability to this process, and finally get the task done, I’m going to let you in on the topic of the lead magnet that we’ve decided to create. I’m also breaking down the steps that we are taking to develop this item, so that you can follow along and use our guide to create a lead magnet of your own.
Use These 3 Evaluation Factors To Help Nail Your Niche
Don’t worry! I’m not going to start on about how important it is to have a niche. You already know that this is a fact; you’ve heard it a bazillion times: businesses that choose to serve a particular customer group are more successful than those that don’t…yada,...
How To Get Great ROI From Time Spent Being Your Own Social Media Manager
Time for me to bring you another Spotter’s Guide. And, as usual, inspiration hit me when I least expected it – on my day off.
I don’t mind admitting that I’m rather a fan of swanky hotels. I don’t have a fancy car, or a designer handbag collection, but, one thing that will always part me from my cash is the opportunity to potter about in a lovely hotel.
Earlier this month I had the perfect excuse to stay at The Hoxton Shoreditch with my sister.
I didn’t expect to stumble upon a piece of marketing excellence. But, I did.
How To Speak So Google Will Listen. Why ‘On Page’ SEO Matters.
The lovely Pip asked me if I would like to write a post for her after we worked together to help one of her clients get better website traffic using on page SEO (I’ll come to exactly what that is in a minute). SEO is something that is often talked about in language that would make any sane person run for the hills, but it doesn’t need to be like this. I’m going to explain how to start talking to Google on your website so that you and Google can become besties…
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