11 Steps to Create a Powerful Case Study that Converts

11 Steps to Create a Powerful Case Study that Converts

One way to help your prospect to understand the benefits that your business can offer, fast, is to create a powerful case study. Case studies are an effective tool for service-based businesses who need to show that they understand the problems that their customers are...
How to Big Yourself Up

How to Big Yourself Up

Supersize, big business, growth industry, etc, etc. However you look at it, we seem to rate big companies more than micro-businesses. (This is, of course, totally daft. Small is beautiful in my book, but that’s not a discussion for today!)If you are running a...
How to create a lead magnet in 5 simple steps

How to create a lead magnet in 5 simple steps

For some reason getting a lead magnet up and running is always something of a challenge. We are currently working on a new lead magnet for our site and it’s proving to be one of the biggest sources of procrastination in our business.

In an effort to add outer accountability to this process, and finally get the task done, I’m going to let you in on the topic of the lead magnet that we’ve decided to create. I’m also breaking down the steps that we are taking to develop this item, so that you can follow along and use our guide to create a lead magnet of your own.

How To Get Great ROI From Time Spent Being Your Own Social Media Manager

How To Get Great ROI From Time Spent Being Your Own Social Media Manager

Time for me to bring you another Spotter’s Guide. And, as usual, inspiration hit me when I least expected it – on my day off.

I don’t mind admitting that I’m rather a fan of swanky hotels. I don’t have a fancy car, or a designer handbag collection, but, one thing that will always part me from my cash is the opportunity to potter about in a lovely hotel.

Earlier this month I had the perfect excuse to stay at The Hoxton Shoreditch with my sister.

I didn’t expect to stumble upon a piece of marketing excellence. But, I did.

How To Speak So Google Will Listen. Why ‘On Page’ SEO Matters.

How To Speak So Google Will Listen. Why ‘On Page’ SEO Matters.

The lovely Pip asked me if I would like to write a post for her after we worked together to help one of her clients get better website traffic using on page SEO (I’ll come to exactly what that is in a minute). SEO is something that is often talked about in language that would make any sane person run for the hills, but it doesn’t need to be like this. I’m going to explain how to start talking to Google on your website so that you and Google can become besties…