If you are a regular reader of any marketing columns or blogs (err, like the one you’re reading now), I am pretty sure you will have come across recent advice about needing to brush up on your storytelling skills!
Storytelling does seem to be hot topic these days. In fact, HubSpot predicts that storytelling will be the most important business skill of the next 5 years.
The bookkeeper – does he or she play a truly vital role in your business or is this just an extra cost for doing stuff you could do yourself, or hand over to your accountant?
We have all seen the adverts – happy, smiley business people walking around pristine workplaces, tablet in hand, keeping on top of their accounts. These ads make looking after your books appear to be so simple, and to be honest the cloud software and associated apps available these days make it a lot easier for business owners to keep on top of the numbers side of their business.
So why employ a bookkeeper?
The lovely Pip asked me if I would like to write a post for her after we worked together to help one of her clients get better website traffic using on page SEO (I’ll come to exactly what that is in a minute). SEO is something that is often talked about in language that would make any sane person run for the hills, but it doesn’t need to be like this. I’m going to explain how to start talking to Google on your website so that you and Google can become besties…
Email marketing is a great way to keep in touch. Running your email reports and looking for ways to improve can have a dramatic impact on your marketing.