Mar 10, 2020 | Good Foundations, Marketing Advice
If you’ve been following along for the last few weeks, you’ll know that The Marketing Architect has a framework for brilliance for service-based businesses. It’s called Good Foundations, and our framework includes 6 characteristics that we know service-based...
Mar 3, 2020 | Good Foundations, Marketing Advice
Accountability is, to coin a phrase (and cover young ears), all about ‘owning your shit’. It is also the 6th characteristic that service-based businesses need to demonstrate in order to convert prospects to customers. (You can catch up here if you want to know more...
Feb 25, 2020 | Good Foundations, Marketing Advice
Welcome to week 5 of our Good Foundations series, and this time we’re turning our attention to Dependability. Now, I know that some people equate ‘dependable’ with ‘boring’ or ‘dull’ – but in the heady world of marketing, being dependable is (honestly!) a...
Feb 18, 2020 | Good Foundations
Tangibility is characteristic 4 of 6 in our Good Foundations series. It’s not only tricky to spell, (why isn’t there an ‘a’? Just me?) it’s also surprisingly hard to explain in marketing terms. Of all the 6 characteristics that we believe service-based businesses need...
Feb 4, 2020 | Good Foundations
So, this is number three, so far, we have covered Clarity and Identity, now it’s time to talk about Credibility. But, before we do that, what do you think of the Good Foundations series? We want to hear your thoughts on this series of posts, do you agree with our...
Jan 28, 2020 | Good Foundations, Marketing Advice
It’s time for the big reveal on ‘Identity’, the next in our Good Foundations blog series, which is based on our marketing framework of the same name. Our experience of work as marketing managers, and the projects we have done with a wide range of service-based...
