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Here’s how you create content that helps you find new clients

Here’s how you create content that helps you find new clients

Aug 7, 2023 | Good Foundations, How to Guides, Marketing Advice, Marketing Strategy, Marketing Tips

Just like the foundations of your house, the foundations of your marketing are the piece on which everything else rests. Get the foundations right and everything else falls into place easily. Creating content that helps you find new clients is a cinch, offerings stack together, teams are on the same page, potential clients understand what the heck you’re talking about.

Solving the marketing irony: keeping your marketing going at the busiest times

Solving the marketing irony: keeping your marketing going at the busiest times

Jun 27, 2023 | Good Foundations, Marketing Advice, Marketing Strategy, Marketing Tips

Are you struggling to keep your marketing efforts alive during the busiest times? It’s a common irony many businesses face. Just when you’re swamped with work and barely have time to breathe, that’s exactly when you’re supposed to focus on marketing. Talk about bad timing! But don’t worry, we’ve cracked the code to solve this marketing dilemma.

The Good Foundations Series: Tangibility

The Good Foundations Series: Tangibility

Feb 18, 2020 | Good Foundations

Tangibility is characteristic 4 of 6 in our Good Foundations series. It’s not only tricky to spell, (why isn’t there an ‘a’? Just me?) it’s also surprisingly hard to explain in marketing terms. Of all the 6 characteristics that we believe service-based businesses need...
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