The Good Foundations Series: Credibility

The Good Foundations Series: Credibility

So, this is number three, so far, we have covered Clarity and Identity, now it’s time to talk about Credibility. But, before we do that, what do you think of the Good Foundations series? We want to hear your thoughts on this series of posts, do you agree with our...
The Good Foundations Series: Clarity

The Good Foundations Series: Clarity

Last week we introduced the idea behind our marketing framework: Good Foundations. It’s our belief that there are 6 characteristics that every service-based business needs to demonstrate to pass through the ‘vetting’ process that all buyers consciously or...