Service-based businesses struggle to articulate what’s good about them, so how can you get potential clients to understand why they should choose you?
Let’s be honest now. Given what’s going on in the world, have you had a few ‘freak out moments’ about your business? We have. We’ve both cried. We’ve both taken afternoons off to lie under a duvet or watch mindless TV. We’ve had moments where we’ve had to prop each other up, just to keep going moving forward. One thing we haven’t done in order to keep the business going? We haven’t slashed our prices.