Marvellous Marketing Spotter’s Guide: Stan’s Bike Shack
Last week we looked at why niches are important (I know, yawn) and how you can use our three factors to evaluate your own niche (or lack of it), and any potential niches that you are thinking of moving into, in strategic terms.
This week, I’m here with a Marvellous Marketing Spotter’s Guide to give you a ‘real’ version of how niching can give your business a massive advantage.
Use These 3 Evaluation Factors To Help Nail Your Niche
Don’t worry! I’m not going to start on about how important it is to have a niche. You already know that this is a fact; you’ve heard it a bazillion times: businesses that choose to serve a particular customer group are more successful than those that don’t…yada,...
How to Marie Kondo Your Marketing Plan
Is it time to Marie Kondo your marketing activities? The less you do, the fewer things you have to keep on the boil and the more time, skill and/or budget you can apply to each one, and the better and more effective it will be.
Today I want to share three things you can do to give your marketing efforts a lighter touch, without reducing the effectiveness of your endeavours and your overall strategy.
The 3 critical differences between a marketing strategy that will ‘make’ or ‘break’ your business
While we hate to admit it, it’s a sad fact that most businesses don’t have a fully costed, researched, written, marketing plan. (Just in case you don’t, but it has been on your task list for months, here’s the process that we follow for you to crib!) However, what the...
4 Ways You Can Use Marketing to Cut Time Spent on Sales
As a solopreneur the demands on your time are most likely split between delivering your service and staying on top of all the tasks it takes to make your business a, er, business. Unless you have a fandabbydozy sales team, sales is naturally going to form a large, and...
How Sian Went ‘Viral’ On LinkedIn
A funny thing happened the other day. I created a post on LinkedIn (nothing unusual there – I’m on LinkedIn a lot, working on client accounts as well as my own) – but somehow this post was different. After a few hours it started to fly, and by the end of the first day...
Marvellous Marketing Spotter’s Guide: Huski
For me, holidays and cooking do not go together.
It’s not the effort of cooking which stresses me out when I’m away from home, I like cooking. It’s flaying my own fingers while attempting to dice a carrot with one of those cheap, bendy IKEA knives. It’s navigating around an unfamiliar Greek supermarket with two hungry kids in tow. And, frankly, it’s doing the washing up that makes me think – hold on a minute, how is this a holiday!?
So, you can imagine how delighted I was to hear about a brilliant holiday catering venture, Huski.
3 questions to ask yourself to decide whether to include the prices of your services on your website
The question of whether to include the prices of services on a website is often raised by clients when we are project managing the creation of a new website.
And, it can be a bit of a conundrum. For some businesses it’s critical to include your fees, for others it can be a barrier for customers.
Where To Start With Marketing, And What Best To Invest In If Budget Is Limited
I was recently having a chat with a business owner. She admitted that she finds marketing a bit of a catch-22. She needs to put marketing activities in place to find customers, but until she gets more customers she can’t afford to do the marketing.
Have you ever felt this?