You’ll have often heard us banging on about the importance of having a proper, written marketing plan. Today I want to decode that a bit.
When we say ‘proper’ – we mean well-thought out and researched. We don’t mean ‘fancy’. When we say ‘written’ – we mean actually written down, not in your head.
If you’ve ever been along to a networking lunch, you’ll know the joy of spending time chatting with other like-minded business owners over a nice lunch. The lunch is always delicious, but dessert is rarely included as the networking organiser, understandably, prefers to keep the entry price low to maintain high levels of membership.
Along comes a marvellous marketing idea!
Time for me to bring you another Spotter’s Guide. And, as usual, inspiration hit me when I least expected it – on my day off.
I don’t mind admitting that I’m rather a fan of swanky hotels. I don’t have a fancy car, or a designer handbag collection, but, one thing that will always part me from my cash is the opportunity to potter about in a lovely hotel.
Earlier this month I had the perfect excuse to stay at The Hoxton Shoreditch with my sister.
I didn’t expect to stumble upon a piece of marketing excellence. But, I did.
Time for me to bring you another Spotter’s Guide. And, as usual, inspiration hit me when I least expected it – on my day off.
I don’t mind admitting that I’m rather a fan of swanky hotels. I don’t have a fancy car, or a designer handbag collection, but, one thing that will always part me from my cash is the opportunity to potter about in a lovely hotel.
Earlier this month I had the perfect excuse to stay at The Hoxton Shoreditch with my sister.
I didn’t expect to stumble upon a piece of marketing excellence. But, I did.