4 Ways You Can Use Marketing to Cut Time Spent on Sales

4 Ways You Can Use Marketing to Cut Time Spent on Sales

As a solopreneur the demands on your time are most likely split between delivering your service and staying on top of all the tasks it takes to make your business a, er, business. Unless you have a fandabbydozy sales team, sales is naturally going to form a large, and...
Marvellous Marketing Spotter’s Guide: Huski

Marvellous Marketing Spotter’s Guide: Huski

For me, holidays and cooking do not go together.

It’s not the effort of cooking which stresses me out when I’m away from home, I like cooking. It’s flaying my own fingers while attempting to dice a carrot with one of those cheap, bendy IKEA knives. It’s navigating around an unfamiliar Greek supermarket with two hungry kids in tow. And, frankly, it’s doing the washing up that makes me think – hold on a minute, how is this a holiday!?

So, you can imagine how delighted I was to hear about a brilliant holiday catering venture, Huski.

Mindful Marketing: Measurement

Mindful Marketing: Measurement

There are three reasons why I think we business owners resist measurement, and I’m going to try to break down all of them for you today (hey – it’s good to be ambitious, no?).

Mindful Marketing: List Building

Mindful Marketing: List Building

At the time of writing, it’s the last day of January. I don’t know if it’s anything to do with our more mindful approach to marketing, but work-wise, it certainly has been an above average, calmer, more focused January than usual. So perhaps the mindful approach to...
Mindful Marketing: Brand Identity

Mindful Marketing: Brand Identity

Are you happy with the way that your brand is represented visually? As you will know, it’s important stuff. We all make go/no-go split-second decisions based on how things look – remember that house you didn’t buy because of the pebbledash?And yet, lots of...
Mindful Marketing: Content Creation

Mindful Marketing: Content Creation

How did you get on with simplifying your social media approach? Posts pinned? Objectives nailed? I do hope so because that’s going to make you feel a whole lot calmer, strategic (which we LOVE) and streamlined.If, by any remote possibility you haven’t got around to...