The Good Foundations Series: Tangibility
Tangibility is characteristic 4 of 6 in our Good Foundations series. It’s not only tricky to spell, (why isn’t there an ‘a’? Just me?) it’s also surprisingly hard to explain in marketing terms. Of all the 6 characteristics that we believe service-based businesses need...
The Good Foundations Series: Credibility
So, this is number three, so far, we have covered Clarity and Identity, now it’s time to talk about Credibility. But, before we do that, what do you think of the Good Foundations series? We want to hear your thoughts on this series of posts, do you agree with our...
The Good Foundations Series: Identity
It’s time for the big reveal on ‘Identity’, the next in our Good Foundations blog series, which is based on our marketing framework of the same name. Our experience of work as marketing managers, and the projects we have done with a wide range of service-based...
The Good Foundations Series: Clarity
Last week we introduced the idea behind our marketing framework: Good Foundations. It’s our belief that there are 6 characteristics that every service-based business needs to demonstrate to pass through the ‘vetting’ process that all buyers consciously or...
Introducing, The Good Foundations Series…
You don’t need me to tell you how important foundations are. Without rock-hard foundations, your house will fall down. Without reliable marketing foundations, your marketing strategy will fail. But, what sort of foundations are needed for good marketing? Well, we...
A Corporate Gift Is Not Just For Christmas
If you are busy ‘making a list, and checking it twice’, you’ll be only too aware that it’s that time of year when all businesses, great and small send their valued clients and contacts a card, a corporate gift, or are maybe even putting on a festive get-together to...
Getting started on LinkedIn without getting overwhelmed, our 5-point guide
Unless you’ve been hiding under a rock for the last few months, you can’t have helped notice that LinkedIn is currently the darling of the social media world. Everyone who’s anyone (and many who really aren’t), is telling us that LinkedIn is the solution to all of our...
11 Steps to Create a Powerful Case Study that Converts
One way to help your prospect to understand the benefits that your business can offer, fast, is to create a powerful case study. Case studies are an effective tool for service-based businesses who need to show that they understand the problems that their customers are...
Marvellous Marketing Spotter’s Guide: The Pulborough Giant
Now, I don’t know if ‘Community Marketing’ is actually a thing, but in my head, I’ve decided that this is a great example of it. If it isn’t a phrase already, it darn well should be. You know how when you live somewhere, (obviously) and there are certain places that,...Like what you've seen?
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