Jul 9, 2019 | How to Guides
For some reason getting a lead magnet up and running is always something of a challenge. We are currently working on a new lead magnet for our site and it’s proving to be one of the biggest sources of procrastination in our business.
In an effort to add outer accountability to this process, and finally get the task done, I’m going to let you in on the topic of the lead magnet that we’ve decided to create. I’m also breaking down the steps that we are taking to develop this item, so that you can follow along and use our guide to create a lead magnet of your own.
Jul 2, 2019 | Marketing Advice
Have you heard the latest buzzword in marketing? Gamification.A new buzzword for an old concept.Ever challenged yourself to stop pumping petrol the minute the numbers ticked up to a round number? (Happens way too fast these days.) Ever challenged your kids to spot 50...
Jun 18, 2019 | Marketing Tips
Great apps and tools for businesses are hard to come by.
Sian and I have tried out more than our fair share in an eternal quest to increase productivity, or save a bit of time or money; we are fast becoming ‘app experts’ – ‘appsperts’?
Jun 11, 2019 | Marketing Advice
Last night I was curled on the sofa watching live TV. These days this is an unusual event in our house as we are very ‘bought into’ the idea of catch-up TV. Watching live TV was a novel experience; not only viewing alongside millions of others, but also, seeing adverts.
Jun 4, 2019 | Marketing Tips
Podcasts are one of my favourite things. I consume them at a rate of knots. The joy of them is that there’s no visual requirement, so just like radio, you can listen while you drive, walk the dog, cook the dinner, etc, etc. Unlike radio, you can choose what you listen...
May 21, 2019 | Marvellous Marketing Spotter's Guide
Last week we looked at why niches are important (I know, yawn) and how you can use our three factors to evaluate your own niche (or lack of it), and any potential niches that you are thinking of moving into, in strategic terms.
This week, I’m here with a Marvellous Marketing Spotter’s Guide to give you a ‘real’ version of how niching can give your business a massive advantage.
May 14, 2019 | How to Guides, Popular Posts
Don’t worry! I’m not going to start on about how important it is to have a niche. You already know that this is a fact; you’ve heard it a bazillion times: businesses that choose to serve a particular customer group are more successful than those that don’t…yada,...
May 7, 2019 | Marketing Advice
Is it time to Marie Kondo your marketing activities? The less you do, the fewer things you have to keep on the boil and the more time, skill and/or budget you can apply to each one, and the better and more effective it will be.
Today I want to share three things you can do to give your marketing efforts a lighter touch, without reducing the effectiveness of your endeavours and your overall strategy.
Apr 30, 2019 | Marketing Advice
While we hate to admit it, it’s a sad fact that most businesses don’t have a fully costed, researched, written, marketing plan. (Just in case you don’t, but it has been on your task list for months, here’s the process that we follow for you to crib!) However, what the...
Apr 23, 2019 | Marketing Tips
As a solopreneur the demands on your time are most likely split between delivering your service and staying on top of all the tasks it takes to make your business a, er, business. Unless you have a fandabbydozy sales team, sales is naturally going to form a large, and...
