How To Attract Prospects To Your Social Media Page With Interesting Content
Last week my blog post was about how you can create an interesting and engaging social media feed, if you are the ‘official’ social media manager for your own business pages. Yes, this technique can be very hard work, but hopefully my tip for success has dramatically...
How To Get Great ROI From Time Spent Being Your Own Social Media Manager
Time for me to bring you another Spotter’s Guide. And, as usual, inspiration hit me when I least expected it – on my day off.
I don’t mind admitting that I’m rather a fan of swanky hotels. I don’t have a fancy car, or a designer handbag collection, but, one thing that will always part me from my cash is the opportunity to potter about in a lovely hotel.
Earlier this month I had the perfect excuse to stay at The Hoxton Shoreditch with my sister.
I didn’t expect to stumble upon a piece of marketing excellence. But, I did.
The Marvellous Marketing Spotter’s Guide: The Hoxton
Time for me to bring you another Spotter’s Guide. And, as usual, inspiration hit me when I least expected it – on my day off.
I don’t mind admitting that I’m rather a fan of swanky hotels. I don’t have a fancy car, or a designer handbag collection, but, one thing that will always part me from my cash is the opportunity to potter about in a lovely hotel.
Earlier this month I had the perfect excuse to stay at The Hoxton Shoreditch with my sister.
I didn’t expect to stumble upon a piece of marketing excellence. But, I did.
9 things you could do right now to give your social media pages a boost
Managing a social media channel sometimes feels like running on a treadmill. Find, write, post, comment, like, repeat. To keep things fresh The Marketing Architect model for social success (learned from the awesome Digital Mums training group), relies on taking a...
Consistency is King
Wimbledon’s on and it still hasn’t rained? What the heck is going on?
The one defining feature of the British weather – a total lack of consistency.
When it comes to marketing, you don’t want to be Britain. You want to be Santa Barbara. Because, in marketing, consistency is what delivers a result.
Christmas in July
It’s Christmas!!
The hottest week of the year and here I am writing about Christmas. It’s ridiculous.
In truth, it’s not just me struggling to stitch together festive metaphors while the sun is cracking the flags; there will be features writers all over the country gearing up for Christmas, right here, right now.
Client Story: Amanda Shaw Solicitors: Communicating Excellence
The Marketing Architect recently developed and managed the implementation of a brand-new and successful marketing strategy for a specialist conveyancing firm in Horsham, West Sussex. Outsourcing the creation of this marketing plan and social media strategy, and the...
How To Set A Marketing Budget For Your Business
Vague guidelines for setting marketing budgets Back in the dark ages (pre-internet) when my husband and I got engaged, there was a ‘rule of thumb’ bandied about regarding the size of the engagement ring that your lovely fiancé ‘should’ be shelling out for. The...
Three Ways To Reduce The Cost Of Marketing In Your Business
When you work in marketing that whole money thing is often the elephant in the room.
Before we had online marketing and analytics tools, it was difficult to accurately measure the return on investment (ROI) gained from spending money on a marketing activity.
Even now, marketeers often don’t have the time (or the wherewithal) to gather the measurements needed to justify costs. And, without a measurable ROI, marketing is seen as an expensive drain on resources. A marketing team or budget are often the first to be hacked away in tough times.
To me, culling projects in an attempt to reduce the cost of marketing seems like a bum move.