The Good Foundations Series: Clarity
Last week we introduced the idea behind our marketing framework: Good Foundations. It’s our belief that there are 6 characteristics that every service-based business needs to demonstrate to pass through the ‘vetting’ process that all buyers consciously or...
Introducing, The Good Foundations Series…
You don’t need me to tell you how important foundations are. Without rock-hard foundations, your house will fall down. Without reliable marketing foundations, your marketing strategy will fail. But, what sort of foundations are needed for good marketing? Well, we...
A Corporate Gift Is Not Just For Christmas
If you are busy ‘making a list, and checking it twice’, you’ll be only too aware that it’s that time of year when all businesses, great and small send their valued clients and contacts a card, a corporate gift, or are maybe even putting on a festive get-together to...
Getting started on LinkedIn without getting overwhelmed, our 5-point guide
Unless you’ve been hiding under a rock for the last few months, you can’t have helped notice that LinkedIn is currently the darling of the social media world. Everyone who’s anyone (and many who really aren’t), is telling us that LinkedIn is the solution to all of our...
11 Steps to Create a Powerful Case Study that Converts
One way to help your prospect to understand the benefits that your business can offer, fast, is to create a powerful case study. Case studies are an effective tool for service-based businesses who need to show that they understand the problems that their customers are...
Marvellous Marketing Spotter’s Guide: The Pulborough Giant
Now, I don’t know if ‘Community Marketing’ is actually a thing, but in my head, I’ve decided that this is a great example of it. If it isn’t a phrase already, it darn well should be. You know how when you live somewhere, (obviously) and there are certain places that,...
Why it’s best to double down on what you’re good at
Picture the scene. It’s 1984. Legwarmers are BIG news. It’s Saturday morning, and having watched Noel Edmonds Multi-Coloured Swap Shop, I’m on my way to Gymnastics Club.
I don’t particularly like gymnastics, but as one of three highly chatty sisters, my parents wanted at least one of us out of the house at all times; we did lots of clubs.
Marvellous Marketing Spotter’s Guide: Smol
Isn’t it funny how things come full circle sometimes? Years ago (way before my time, of course!) everyone used to buy their groceries from small local shops, who even delivered our weekly shopping based on our personal standard shopping list. It was small, local, and...
10 ways to get business benefits out of every public speaking appearance
I hate public speaking. All the prep, anxiety about stage fright and wondering if your content is going to meet the expectations of the audience. Not to mention being too hot, too cold, having bright lights shining on you, revealing to the audience that you...Like what you've seen?
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