Oct 19, 2021 | How to Guides, Marketing Advice
Google My Business is not just for shops! Find out how to access, improve and benefit from your profile in this blog post.
Oct 5, 2021 | How to Guides, Marketing Advice, Marketing Strategy
Ever worried that, in the uninformed eyes of your ideal client, you seem like an identikit version of the other service providers in the market? Find out how to stand out in a crowded market using ‘The Magnificent 7’.
Jul 13, 2021 | Marketing Advice
Running your own business is brilliant. As the boss; you get to make all the important decisions – you choose your own working hours, which clients you work with, and how you work with them. Hoorah! The flipside, of course, is that you’ll actually need to make...
Jun 29, 2021 | Marketing Advice
Almost everyone we know beats themselves up about email marketing. The rhetoric around this self-flagellation is usually based on one (or more!) of these: “I’m not doing email marketing and I should!” “My email list is too small, I really need to grow it!” “I’m not...
Jun 15, 2021 | Marketing Advice, Marketing Strategy, Marketing Tips
When it comes to marketing professional services, consultancy and coaching businesses, you’d be forgiven for thinking that digital marketing is the only way to grow your business. There are certainly a lot of self-styled marketing gurus out there who are only too keen...
May 26, 2021 | Marketing Advice, Marketing Strategy
Copying content ideas from your competitors may be tempting when you are low on ideas, but it’s very, very bad for business, here’s why.
May 18, 2021 | Marketing Advice
You’ve made the decision to work with a marketing consultant, or are giving it very serious consideration – fantastic news, well done on taking a vital step towards improving your marketing strategy and attracting more business! But there’s just one teensy fly...
May 4, 2021 | Marketing Advice
Our best source of new business comes from word of mouth recommendations however not all referrals are good for your business. This is why it’s important to keep a record. Having anecdotal information allows you to course-correct. Our ‘opportunities’ tracker exists to keep track of where we get the most business, but it also provides the answers to lots of questions.
Apr 20, 2021 | Marketing Advice
When I was a child, I loved to watch war films. I know, it’s unusual. I’m not talking about Platoon or The Deer Hunter, it was more old school. My favourite was The Great Escape, but I also loved Where Eagles Dare, especially the scene in which the cast jump from the...
Mar 23, 2021 | Marketing Advice
If you do a quick Google search for ‘better engagement’, you’ll get over 7 hundred million search results. Most are blog posts. There are blogs about employee engagement, Instagram engagement, political engagement, customer engagement, and even ‘climate change...