Why now is not the time to reduce your prices – and 5 things you could do instead

Why now is not the time to reduce your prices – and 5 things you could do instead

Let’s be honest now. Given what’s going on in the world, have you had a few ‘freak out moments’ about your business? We have. We’ve both cried. We’ve both taken afternoons off to lie under a duvet or watch mindless TV. We’ve had moments where we’ve had to prop each other up, just to keep going moving forward. One thing we haven’t done in order to keep the business going? We haven’t slashed our prices.

Good Foundations Gold Star Awards!

Good Foundations Gold Star Awards!

If you’ve been following along for the last few weeks, you’ll know that The Marketing Architect has a framework for brilliance for service-based businesses. It’s called Good Foundations, and our framework includes 6 characteristics that we know service-based...
The Good Foundations Series: Tangibility

The Good Foundations Series: Tangibility

Tangibility is characteristic 4 of 6 in our Good Foundations series. It’s not only tricky to spell, (why isn’t there an ‘a’? Just me?) it’s also surprisingly hard to explain in marketing terms. Of all the 6 characteristics that we believe service-based businesses need...