Blog - Marketing Architect

Could using the wrong marketing message be killing your business?

May 19, 2020 | Marketing Advice

Are you a productivity junkie like me? I have terrible trouble trying to relax. Each weekend, after a hard week’s work of trying to achieve the 100 items on my to do list, I say I’m going to relax, only to spring out of bed and dive headlong into my ‘weekend to...

Why now is not the time to reduce your prices – and 5 things you could do instead

May 5, 2020 | Marketing Advice

Let’s be honest now. Given what’s going on in the world, have you had a few ‘freak out moments’ about your business? We have. We’ve both cried. We’ve both taken afternoons off to lie under a duvet or watch mindless TV. We’ve had moments where we’ve had to prop each other up, just to keep going moving forward. One thing we haven’t done in order to keep the business going? We haven’t slashed our prices.

3 crisis marketing mistakes that could wreck your business (and how to avoid them)

Apr 21, 2020 | Marketing Advice

When you’re defining a strategy to get your business through a crisis, relying on gut feelings may lead you into making fatal choices. In difficult times, it’s tempting to curl up in a ball, hold tight and hide behind the sofa until the worst is over. In less...

Good Foundations Gold Star Awards!

Mar 10, 2020 | Good Foundations, Marketing Advice

If you’ve been following along for the last few weeks, you’ll know that The Marketing Architect has a framework for brilliance for service-based businesses. It’s called Good Foundations, and our framework includes 6 characteristics that we know service-based...

The Good Foundations Series: Accountability

Mar 3, 2020 | Good Foundations, Marketing Advice

Accountability is, to coin a phrase (and cover young ears), all about ‘owning your shit’. It is also the 6th characteristic that service-based businesses need to demonstrate in order to convert prospects to customers. (You can catch up here if you want to know more...

The Good Foundations Series: Dependability

Feb 25, 2020 | Good Foundations, Marketing Advice

Welcome to week 5 of our Good Foundations series, and this time we’re turning our attention to Dependability. Now, I know that some people equate ‘dependable’ with ‘boring’ or ‘dull’ – but in the heady world of marketing, being dependable is (honestly!) a...

The Good Foundations Series: Tangibility

Feb 18, 2020 | Good Foundations

Tangibility is characteristic 4 of 6 in our Good Foundations series. It’s not only tricky to spell, (why isn’t there an ‘a’? Just me?) it’s also surprisingly hard to explain in marketing terms. Of all the 6 characteristics that we believe service-based businesses need...

The Good Foundations Series: Credibility

Feb 4, 2020 | Good Foundations

So, this is number three, so far, we have covered Clarity and Identity, now it’s time to talk about Credibility. But, before we do that, what do you think of the Good Foundations series? We want to hear your thoughts on this series of posts, do you agree with our...

The Good Foundations Series: Identity

Jan 28, 2020 | Good Foundations, Marketing Advice

It’s time for the big reveal on ‘Identity’, the next in our Good Foundations blog series, which is based on our marketing framework of the same name. Our experience of work as marketing managers, and the projects we have done with a wide range of service-based...

The Good Foundations Series: Clarity

Jan 21, 2020 | Good Foundations, Marketing Advice

Last week we introduced the idea behind our marketing framework: Good Foundations. It’s our belief that there are 6 characteristics that every service-based business needs to demonstrate to pass through the ‘vetting’ process that all buyers consciously or...