An Exciting Announcement!

An Exciting Announcement!

This is our last blog post before we take our summer blogging break, but, we don’t want you to stop thinking about marketing during ice cream season, so, we have decided (thanks to a little nudge from clever old Alice Jennings) to run a competition between now and...
How to create a lead magnet in 5 simple steps

How to create a lead magnet in 5 simple steps

For some reason getting a lead magnet up and running is always something of a challenge. We are currently working on a new lead magnet for our site and it’s proving to be one of the biggest sources of procrastination in our business.

In an effort to add outer accountability to this process, and finally get the task done, I’m going to let you in on the topic of the lead magnet that we’ve decided to create. I’m also breaking down the steps that we are taking to develop this item, so that you can follow along and use our guide to create a lead magnet of your own.

Bring a little game to your business

Bring a little game to your business

Have you heard the latest buzzword in marketing? Gamification.A new buzzword for an old concept.Ever challenged yourself to stop pumping petrol the minute the numbers ticked up to a round number? (Happens way too fast these days.) Ever challenged your kids to spot 50...
3 free tools that we use to manage our business

3 free tools that we use to manage our business

Great apps and tools for businesses are hard to come by.

Sian and I have tried out more than our fair share in an eternal quest to increase productivity, or save a bit of time or money; we are fast becoming ‘app experts’ – ‘appsperts’?

6 Podcasts You Need to Tune Into for Business Success

6 Podcasts You Need to Tune Into for Business Success

Podcasts are one of my favourite things. I consume them at a rate of knots. The joy of them is that there’s no visual requirement, so just like radio, you can listen while you drive, walk the dog, cook the dinner, etc, etc. Unlike radio, you can choose what you listen...
Marvellous Marketing Spotter’s Guide: Stan’s Bike Shack

Marvellous Marketing Spotter’s Guide: Stan’s Bike Shack

Last week we looked at why niches are important (I know, yawn) and how you can use our three factors to evaluate your own niche (or lack of it), and any potential niches that you are thinking of moving into, in strategic terms.

This week, I’m here with a Marvellous Marketing Spotter’s Guide to give you a ‘real’ version of how niching can give your business a massive advantage.

How to Marie Kondo Your Marketing Plan

How to Marie Kondo Your Marketing Plan

Is it time to Marie Kondo your marketing activities? The less you do, the fewer things you have to keep on the boil and the more time, skill and/or budget you can apply to each one, and the better and more effective it will be.

Today I want to share three things you can do to give your marketing efforts a lighter touch, without reducing the effectiveness of your endeavours and your overall strategy.