Email marketing: What does good look like?
Almost everyone we know beats themselves up about email marketing. The rhetoric around this self-flagellation is usually based on one (or more!) of these: “I’m not doing email marketing and I should!” “My email list is too small, I really need to grow it!” “I’m not...
Why we (still) love direct mail for marketing professional services, consultants and coaches
When it comes to marketing professional services, consultancy and coaching businesses, you’d be forgiven for thinking that digital marketing is the only way to grow your business. There are certainly a lot of self-styled marketing gurus out there who are only too keen...
Why Copying Content Is Bad For Business
Copying content ideas from your competitors may be tempting when you are low on ideas, but it’s very, very bad for business, here’s why.
What should a good marketing consultant do for my business?
You’ve made the decision to work with a marketing consultant, or are giving it very serious consideration – fantastic news, well done on taking a vital step towards improving your marketing strategy and attracting more business! But there’s just one teensy fly...
Increase and improve your word of mouth recommendations
Our best source of new business comes from word of mouth recommendations however not all referrals are good for your business. This is why it’s important to keep a record. Having anecdotal information allows you to course-correct. Our ‘opportunities’ tracker exists to keep track of where we get the most business, but it also provides the answers to lots of questions.
8 reasons no one’s commenting on your social media posts
When I was a child, I loved to watch war films. I know, it’s unusual. I’m not talking about Platoon or The Deer Hunter, it was more old school. My favourite was The Great Escape, but I also loved Where Eagles Dare, especially the scene in which the cast jump from the...
One simple tip for better engagement with potential clients
If you do a quick Google search for ‘better engagement’, you’ll get over 7 hundred million search results. Most are blog posts. There are blogs about employee engagement, Instagram engagement, political engagement, customer engagement, and even ‘climate change...
What is a good marketing budget for a small business?
Talking about money is always awkward for us Brits. When you live in a country where it’s rude to ask your best friend what they earn, and you can go through four or five rounds of job interviews, before you even dare to ask what the prospective employer might be...
How having a signature service will help your business to stand out
We are very much recipe people. Occasionally we’ll take on something new in marketing (like Clubhouse, as an example) and we’ll find ourselves floundering about a bit, until we have worked out the success recipe. I think that’s why we love marketing so much, there...Like what you've seen?
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