How To Get Results In Marketing
This is our first blog post of a brand new year, Happy New Year!(If you are reading this at any other time of the year: Happy [insert month]!)Somehow we’ve got it into our heads that it’s normal to spend the first few weeks of January trying to change. Not just your...
How You Can Do Market Research If You Don’t Have A Boatload Of Cash
Apprentice season is upon us once again. One thing I find a bit confusing though – why is it that Apprentice candidates seem to be the only people in the word who’ve never watched The Apprentice before?
For example, I have often found myself shouting: “DON’T IGNORE THE MARKET RESEARCH!” at the telly, feeling slightly enraged.
Marvellous Marketing Spotter’s Guide: Who Gives A Crap
It’s not every day that I receive an inspiring, dare I say exciting email about loo roll. So imagine my surprise when I opened an email from Louise, my VA, raving about marketing and toilet paper. But one quick look at the photos she sent and I could see why she was...
3 Reasons Why Every Business Should Have a Marketing Plan
You’ll have often heard us banging on about the importance of having a proper, written marketing plan. Today I want to decode that a bit.
When we say ‘proper’ – we mean well-thought out and researched. We don’t mean ‘fancy’. When we say ‘written’ – we mean actually written down, not in your head.
6 stages you must go through to convert a prospect into a loyal customer
Whenever you sell to a new customer, they need to go through six stages of the ‘buying experience’:Awareness – the initial point at which they find out about you.Interest – they show signs of being interested in your business – e.g. looking at your web site.Evaluation...
20 questions you need to get clear on NOW to ‘hit the ground running’ in January.
It’s the most wonderful time of the year… well, it is if you are my 8-year-old son Louie who will spend December happily cruising from one fun-filled activity to the next. For me, a middle-aged marketeer, and for most small business owners, it’s a flaming busy time...
Marvellous Marketing Spotter’s Guide: Kicki Smith
If you’ve ever been along to a networking lunch, you’ll know the joy of spending time chatting with other like-minded business owners over a nice lunch. The lunch is always delicious, but dessert is rarely included as the networking organiser, understandably, prefers to keep the entry price low to maintain high levels of membership.
Along comes a marvellous marketing idea!
6 Brilliant Questions To Create An Awesome Case Study
To quote my lovely colleague Siân, ‘it’s always better to show than tell’.Siân originally passed on this nugget of wisdom regarding some content I was trying to create for The Marketing Architect Huddle. Ever since then I have realised that it applies in all sorts of...