Great apps and tools for businesses are hard to come by.
Sian and I have tried out more than our fair share in an eternal quest to increase productivity, or save a bit of time or money; we are fast becoming ‘app experts’ – ‘appsperts’?
Last night I was curled on the sofa watching live TV. These days this is an unusual event in our house as we are very ‘bought into’ the idea of catch-up TV. Watching live TV was a novel experience; not only viewing alongside millions of others, but also, seeing adverts.
Last week we looked at why niches are important (I know, yawn) and how you can use our three factors to evaluate your own niche (or lack of it), and any potential niches that you are thinking of moving into, in strategic terms.
This week, I’m here with a Marvellous Marketing Spotter’s Guide to give you a ‘real’ version of how niching can give your business a massive advantage.
Is it time to Marie Kondo your marketing activities? The less you do, the fewer things you have to keep on the boil and the more time, skill and/or budget you can apply to each one, and the better and more effective it will be.
Today I want to share three things you can do to give your marketing efforts a lighter touch, without reducing the effectiveness of your endeavours and your overall strategy.
For me, holidays and cooking do not go together.
It’s not the effort of cooking which stresses me out when I’m away from home, I like cooking. It’s flaying my own fingers while attempting to dice a carrot with one of those cheap, bendy IKEA knives. It’s navigating around an unfamiliar Greek supermarket with two hungry kids in tow. And, frankly, it’s doing the washing up that makes me think – hold on a minute, how is this a holiday!?
So, you can imagine how delighted I was to hear about a brilliant holiday catering venture, Huski.