What is a good marketing budget for a small business?
Talking about money is always awkward for us Brits. When you live in a country where it’s rude to ask your best friend what they earn, and you can go through four or five rounds of job interviews, before you even dare to ask what the prospective employer might be...
How having a signature service will help your business to stand out
We are very much recipe people. Occasionally we’ll take on something new in marketing (like Clubhouse, as an example) and we’ll find ourselves floundering about a bit, until we have worked out the success recipe. I think that’s why we love marketing so much, there...
This is why your marketing isn’t working
When your marketing isn’t working it’s not a good feeling. You’ve likely invested precious weekend hours and wads of your hard-earned income into thinking up, creating and launching Facebook ads, social media posts, emails and web pages that you were convinced would...
Guest Post: 7 Steps to Avoiding Spam Filters
A guest post about avoiding spam filters, by Vicky Smith One Thursday morning late last year I poured myself a large coffee and signed in for a day of #emailgeek personal development at the Virtual Deliverability Summit. For me the highlight was the very first keynote...
Case Study: Developing a new brand for a top-notch Presentation Coach
Find out the results of our project to help a top-notch presentation coach to develop a new business brand and deliver a marketing campaign to secure new clients.
What to do when things go wrong so you can’t follow your marketing plan, with examples
None of us started off 2020 having any idea that it would turn out the way it did. As one of our clients commented this week “not one single Futurologist predicted a global pandemic would scour the globe in 2020”, (never heard of a Futurologist? Here’s a definition...
18 ‘hidden’ benefits your customers are looking for, that they’ll NEVER admit to
You’ve heard a million times that potential customers are looking to buy your service to unlock key benefits. You should tap into these stated benefits and include them in your sales content. Yada, yada yada. What you might not know is that yes, a potential customer...
Guest Blog: My favourite tool for editing videos
By Lisa Curtis As a VA who mainly works in implementing clients’ marketing plans, editing videos is a big part of the job. I’m often asked to suggest tools and software that can perform certain tasks with the best functionality at the best possible value. In...
3 New Ideas for Marketing on a Budget
To be honest, ‘marketing on a budget’ is a misleading title. The truth is: every business is marketing ‘on a budget’. There’s no company in the world with enough marketing dollars to do all of the exciting marketing activities it would like to. (The exception being...Like what you've seen?
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