Case Study: Developing a new brand for a top-notch Presentation Coach
Find out the results of our project to help a top-notch presentation coach to develop a new business brand and deliver a marketing campaign to secure new clients.
What to do when things go wrong so you can’t follow your marketing plan, with examples
None of us started off 2020 having any idea that it would turn out the way it did. As one of our clients commented this week “not one single Futurologist predicted a global pandemic would scour the globe in 2020”, (never heard of a Futurologist? Here’s a definition...
18 ‘hidden’ benefits your customers are looking for, that they’ll NEVER admit to
You’ve heard a million times that potential customers are looking to buy your service to unlock key benefits. You should tap into these stated benefits and include them in your sales content. Yada, yada yada. What you might not know is that yes, a potential customer...
Guest Blog: My favourite tool for editing videos
By Lisa Curtis As a VA who mainly works in implementing clients’ marketing plans, editing videos is a big part of the job. I’m often asked to suggest tools and software that can perform certain tasks with the best functionality at the best possible value. In...
3 New Ideas for Marketing on a Budget
To be honest, ‘marketing on a budget’ is a misleading title. The truth is: every business is marketing ‘on a budget’. There’s no company in the world with enough marketing dollars to do all of the exciting marketing activities it would like to. (The exception being...
Why every business needs a marketing support system, and how to set yours up for success
This weekend I watched the remake of the film, Le Mans, starring Christian Bale and Jason Bourne (okay – Matt Damon) with my family. I REALLY didn’t want to watch it, I hate motor racing (noisy) and films FULL of men (just….arghghgh!), but, as the lone female in...
The 3 Most Common Website Mistakes and How to Resolve Them
Last week we carried out website audits for a couple of business owners who were unhappy with the performance and content on their websites, and wanted our help to identify and fix any possible website mistakes. (Isn’t it funny how different types of projects seem to...
Website shame? How do you decide whether to build a new website or fix the old one?
It’s going fantastically well. You’ve just met a new prospect and you are getting on like Holly and Phil: sparkling conversation, mental connection, business need identified and matched to a service you offer, they even have a budget. But, any minute now: the one...
Why service-based businesses struggle to articulate what’s good, and how to fix it.
Service-based businesses struggle to articulate what’s good about them, so how can you get potential clients to understand why they should choose you?
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