Jul 22, 2018 | Marvellous Marketing Spotter's Guide
Time for me to bring you another Spotter’s Guide. And, as usual, inspiration hit me when I least expected it – on my day off.
I don’t mind admitting that I’m rather a fan of swanky hotels. I don’t have a fancy car, or a designer handbag collection, but, one thing that will always part me from my cash is the opportunity to potter about in a lovely hotel.
Earlier this month I had the perfect excuse to stay at The Hoxton Shoreditch with my sister.
I didn’t expect to stumble upon a piece of marketing excellence. But, I did.
Jul 15, 2018 | Marketing Tips
Managing a social media channel sometimes feels like running on a treadmill. Find, write, post, comment, like, repeat. To keep things fresh The Marketing Architect model for social success (learned from the awesome Digital Mums training group), relies on taking a...
Jul 8, 2018 | Marketing Advice
Wimbledon’s on and it still hasn’t rained? What the heck is going on?
The one defining feature of the British weather – a total lack of consistency.
When it comes to marketing, you don’t want to be Britain. You want to be Santa Barbara. Because, in marketing, consistency is what delivers a result.
Jul 1, 2018 | Marketing Advice
It’s Christmas!!
The hottest week of the year and here I am writing about Christmas. It’s ridiculous.
In truth, it’s not just me struggling to stitch together festive metaphors while the sun is cracking the flags; there will be features writers all over the country gearing up for Christmas, right here, right now.
Jun 24, 2018 | Client Stories
The Marketing Architect recently developed and managed the implementation of a brand-new and successful marketing strategy for a specialist conveyancing firm in Horsham, West Sussex. Outsourcing the creation of this marketing plan and social media strategy, and the...
Jun 17, 2018 | Marketing Advice
Vague guidelines for setting marketing budgets Back in the dark ages (pre-internet) when my husband and I got engaged, there was a ‘rule of thumb’ bandied about regarding the size of the engagement ring that your lovely fiancé ‘should’ be shelling out for. The...
Jun 10, 2018 | Marketing Advice
When you work in marketing that whole money thing is often the elephant in the room.
Before we had online marketing and analytics tools, it was difficult to accurately measure the return on investment (ROI) gained from spending money on a marketing activity.
Even now, marketeers often don’t have the time (or the wherewithal) to gather the measurements needed to justify costs. And, without a measurable ROI, marketing is seen as an expensive drain on resources. A marketing team or budget are often the first to be hacked away in tough times.
To me, culling projects in an attempt to reduce the cost of marketing seems like a bum move.
Jun 3, 2018 | Guest Posts
By Louise Miller As I sat down to write this post for Pip, I considered comparing running your business to joining the circus. You know, all that juggling, plate spinning, feeling like you’re flying through the air without a safety net, being the charismatic...
May 20, 2018 | Marketing Advice
Being a marketing manager – or business owner with responsibility for marketing – is a lot like walking through a market in downtown Bangkok. Hardly a second goes by without someone offering you some ‘guaranteed’ marketing activity or another. Whether it’s...
May 13, 2018 | Marketing Advice
Ask any marketeer what their marketing plan process is, and you’ll get wildly different answers.
The truth is that, while there are industry-wide, well-recognised techniques for creating a plan, we all develop our preferred way of doing it.
I have honed and refined my process over the years. It now has as its backbone the teaching I received of the Chartered Institute of Marketing (CIM) framework, layered with hands-on experience of creating plans as in-house marketing manager, modified to reflect the challenges that I see business owners facing every day.
