Mindful Marketing: Measurement

Mindful Marketing: Measurement

There are three reasons why I think we business owners resist measurement, and I’m going to try to break down all of them for you today (hey – it’s good to be ambitious, no?).

Mindful Marketing: List Building

Mindful Marketing: List Building

At the time of writing, it’s the last day of January. I don’t know if it’s anything to do with our more mindful approach to marketing, but work-wise, it certainly has been an above average, calmer, more focused January than usual. So perhaps the mindful approach to...
Mindful Marketing: Brand Identity

Mindful Marketing: Brand Identity

Are you happy with the way that your brand is represented visually? As you will know, it’s important stuff. We all make go/no-go split-second decisions based on how things look – remember that house you didn’t buy because of the pebbledash?And yet, lots of...
Mindful Marketing: Content Creation

Mindful Marketing: Content Creation

How did you get on with simplifying your social media approach? Posts pinned? Objectives nailed? I do hope so because that’s going to make you feel a whole lot calmer, strategic (which we LOVE) and streamlined.If, by any remote possibility you haven’t got around to...
Mindful Marketing: Social Media Marketing

Mindful Marketing: Social Media Marketing

So, here we go: Mindful Marketing – or for anyone who didn’t read my Mindful Marketing Manifesto (what a mouthful!) last week – our ideas for making marketing simple. Don’t waste your time in January decluttering your sock drawer – let’s declutter your marketing...
How To Get Results In Marketing

How To Get Results In Marketing

This is our first blog post of a brand new year, Happy New Year!(If you are reading this at any other time of the year: Happy [insert month]!)Somehow we’ve got it into our heads that it’s normal to spend the first few weeks of January trying to change. Not just your...
How You Can Do Market Research If You Don’t Have A Boatload Of Cash

How You Can Do Market Research If You Don’t Have A Boatload Of Cash

Apprentice season is upon us once again. One thing I find a bit confusing though – why is it that Apprentice candidates seem to be the only people in the word who’ve never watched The Apprentice before?

For example, I have often found myself shouting: “DON’T IGNORE THE MARKET RESEARCH!” at the telly, feeling slightly enraged.