11 Steps to Create a Powerful Case Study that Converts
One way to help your prospect to understand the benefits that your business can offer, fast, is to create a powerful case study. Case studies are an effective tool for service-based businesses who need to show that they understand the problems that their customers are...
Marvellous Marketing Spotter’s Guide: The Pulborough Giant
Now, I don’t know if ‘Community Marketing’ is actually a thing, but in my head, I’ve decided that this is a great example of it. If it isn’t a phrase already, it darn well should be. You know how when you live somewhere, (obviously) and there are certain places that,...
Why it’s best to double down on what you’re good at
Picture the scene. It’s 1984. Legwarmers are BIG news. It’s Saturday morning, and having watched Noel Edmonds Multi-Coloured Swap Shop, I’m on my way to Gymnastics Club.
I don’t particularly like gymnastics, but as one of three highly chatty sisters, my parents wanted at least one of us out of the house at all times; we did lots of clubs.
Marvellous Marketing Spotter’s Guide: Smol
Isn’t it funny how things come full circle sometimes? Years ago (way before my time, of course!) everyone used to buy their groceries from small local shops, who even delivered our weekly shopping based on our personal standard shopping list. It was small, local, and...
10 ways to get business benefits out of every public speaking appearance
I hate public speaking. All the prep, anxiety about stage fright and wondering if your content is going to meet the expectations of the audience. Not to mention being too hot, too cold, having bright lights shining on you, revealing to the audience that you...
The Marvellous Marketing Spotter’s Award Goes to….
Thank you to everyone who entered our competition, we had some fantastic entries ranging from Gok Wan being brought in to promote a local fashion boutique, to street marketing in a chic Parisian community. However, our winner was a bit of a no-brainer, not only was it...
Why your web designer is not the best person to do your SEO
Guest Post by Meg Fenn, from Shakeitup CreativeThinking that your web designer can carry out SEO work on your website is an assumption commonly made by business owners. However, be careful. Unless you’ve specifically tasked them with proper SEO work, they won’t be...
How to Big Yourself Up
Supersize, big business, growth industry, etc, etc. However you look at it, we seem to rate big companies more than micro-businesses. (This is, of course, totally daft. Small is beautiful in my book, but that’s not a discussion for today!)If you are running a...
An Exciting Announcement!
This is our last blog post before we take our summer blogging break, but, we don’t want you to stop thinking about marketing during ice cream season, so, we have decided (thanks to a little nudge from clever old Alice Jennings) to run a competition between now and...Like what you've seen?
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