5 reasons why Google My Business is important for service based businesses too!
Google My Business is not just for shops! Find out how to access, improve and benefit from your profile in this blog post.
Marketing for coaches and consultants – how to stand out from the crowd, and get the attention of your dream client
Ever worried that, in the uninformed eyes of your ideal client, you seem like an identikit version of the other service providers in the market? Find out how to stand out in a crowded market using ‘The Magnificent 7’.
Why marketing isn’t working for your business – and how to fix it
Running your own business is brilliant. As the boss; you get to make all the important decisions – you choose your own working hours, which clients you work with, and how you work with them. Hoorah! The flipside, of course, is that you’ll actually need to make...
Email marketing: What does good look like?
Almost everyone we know beats themselves up about email marketing. The rhetoric around this self-flagellation is usually based on one (or more!) of these: “I’m not doing email marketing and I should!” “My email list is too small, I really need to grow it!” “I’m not...
Why we (still) love direct mail for marketing professional services, consultants and coaches
When it comes to marketing professional services, consultancy and coaching businesses, you’d be forgiven for thinking that digital marketing is the only way to grow your business. There are certainly a lot of self-styled marketing gurus out there who are only too keen...
Why Copying Content Is Bad For Business
Copying content ideas from your competitors may be tempting when you are low on ideas, but it’s very, very bad for business, here’s why.
What should a good marketing consultant do for my business?
You’ve made the decision to work with a marketing consultant, or are giving it very serious consideration – fantastic news, well done on taking a vital step towards improving your marketing strategy and attracting more business! But there’s just one teensy fly...
Increase and improve your word of mouth recommendations
Our best source of new business comes from word of mouth recommendations however not all referrals are good for your business. This is why it’s important to keep a record. Having anecdotal information allows you to course-correct. Our ‘opportunities’ tracker exists to keep track of where we get the most business, but it also provides the answers to lots of questions.
8 reasons no one’s commenting on your social media posts
When I was a child, I loved to watch war films. I know, it’s unusual. I’m not talking about Platoon or The Deer Hunter, it was more old school. My favourite was The Great Escape, but I also loved Where Eagles Dare, especially the scene in which the cast jump from the...