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What is a good marketing budget for a small business?

What is a good marketing budget for a small business?

Talking about money is always awkward for us Brits. When you live in a country where it’s rude to ask your best friend what they earn, and you can go through four or five rounds of job interviews, before you even dare to ask what the prospective employer might be...
Guest Post: 7 Steps to Avoiding Spam Filters

Guest Post: 7 Steps to Avoiding Spam Filters

A guest post about avoiding spam filters, by Vicky Smith One Thursday morning late last year I poured myself a large coffee and signed in for a day of #emailgeek personal development at the Virtual Deliverability Summit. For me the highlight was the very first keynote...
3 New Ideas for Marketing on a Budget

3 New Ideas for Marketing on a Budget

To be honest, ‘marketing on a budget’ is a misleading title. The truth is: every business is marketing ‘on a budget’. There’s no company in the world with enough marketing dollars to do all of the exciting marketing activities it would like to. (The exception being...