For some reason getting a lead magnet up and running is always something of a challenge. We are currently working on a new lead magnet for our site and it’s proving to be one of the biggest sources of procrastination in our business.
In an effort to add outer accountability to this process, and finally get the task done, I’m going to let you in on the topic of the lead magnet that we’ve decided to create. I’m also breaking down the steps that we are taking to develop this item, so that you can follow along and use our guide to create a lead magnet of your own.
Great apps and tools for businesses are hard to come by.
Sian and I have tried out more than our fair share in an eternal quest to increase productivity, or save a bit of time or money; we are fast becoming ‘app experts’ – ‘appsperts’?
Last night I was curled on the sofa watching live TV. These days this is an unusual event in our house as we are very ‘bought into’ the idea of catch-up TV. Watching live TV was a novel experience; not only viewing alongside millions of others, but also, seeing adverts.
Last week we looked at why niches are important (I know, yawn) and how you can use our three factors to evaluate your own niche (or lack of it), and any potential niches that you are thinking of moving into, in strategic terms.
This week, I’m here with a Marvellous Marketing Spotter’s Guide to give you a ‘real’ version of how niching can give your business a massive advantage.
Is it time to Marie Kondo your marketing activities? The less you do, the fewer things you have to keep on the boil and the more time, skill and/or budget you can apply to each one, and the better and more effective it will be.
Today I want to share three things you can do to give your marketing efforts a lighter touch, without reducing the effectiveness of your endeavours and your overall strategy.