How You Can Do Market Research If You Don’t Have A Boatload Of Cash

How You Can Do Market Research If You Don’t Have A Boatload Of Cash

Apprentice season is upon us once again. One thing I find a bit confusing though – why is it that Apprentice candidates seem to be the only people in the word who’ve never watched The Apprentice before?

For example, I have often found myself shouting: “DON’T IGNORE THE MARKET RESEARCH!” at the telly, feeling slightly enraged.

3 Reasons Why Every Business Should Have a Marketing Plan

3 Reasons Why Every Business Should Have a Marketing Plan

You’ll have often heard us banging on about the importance of having a proper, written marketing plan. Today I want to decode that a bit.

When we say ‘proper’ – we mean well-thought out and researched. We don’t mean ‘fancy’. When we say ‘written’ – we mean actually written down, not in your head.

Marvellous Marketing Spotter’s Guide: Kicki Smith

Marvellous Marketing Spotter’s Guide: Kicki Smith

If you’ve ever been along to a networking lunch, you’ll know the joy of spending time chatting with other like-minded business owners over a nice lunch. The lunch is always delicious, but dessert is rarely included as the networking organiser, understandably, prefers to keep the entry price low to maintain high levels of membership.

Along comes a marvellous marketing idea!

 6 Brilliant Questions To Create An Awesome Case Study

 6 Brilliant Questions To Create An Awesome Case Study

To quote my lovely colleague Siân, ‘it’s always better to show than tell’. Siân originally passed on this nugget of wisdom regarding some content I was trying to create for The Marketing Architect Huddle. Ever since then I have realised that it applies in all sorts of...