Last week we looked at why niches are important (I know, yawn) and how you can use our three factors to evaluate your own niche (or lack of it), and any potential niches that you are thinking of moving into, in strategic terms.
This week, I’m here with a Marvellous Marketing Spotter’s Guide to give you a ‘real’ version of how niching can give your business a massive advantage.
Is it time to Marie Kondo your marketing activities? The less you do, the fewer things you have to keep on the boil and the more time, skill and/or budget you can apply to each one, and the better and more effective it will be.
Today I want to share three things you can do to give your marketing efforts a lighter touch, without reducing the effectiveness of your endeavours and your overall strategy.
For me, holidays and cooking do not go together.
It’s not the effort of cooking which stresses me out when I’m away from home, I like cooking. It’s flaying my own fingers while attempting to dice a carrot with one of those cheap, bendy IKEA knives. It’s navigating around an unfamiliar Greek supermarket with two hungry kids in tow. And, frankly, it’s doing the washing up that makes me think – hold on a minute, how is this a holiday!?
So, you can imagine how delighted I was to hear about a brilliant holiday catering venture, Huski.
The question of whether to include the prices of services on a website is often raised by clients when we are project managing the creation of a new website.
And, it can be a bit of a conundrum. For some businesses it’s critical to include your fees, for others it can be a barrier for customers.
I was recently having a chat with a business owner. She admitted that she finds marketing a bit of a catch-22. She needs to put marketing activities in place to find customers, but until she gets more customers she can’t afford to do the marketing.
Have you ever felt this?
There are three reasons why I think we business owners resist measurement, and I’m going to try to break down all of them for you today (hey – it’s good to be ambitious, no?).