11 Steps to Create a Powerful Case Study that Converts

11 Steps to Create a Powerful Case Study that Converts

One way to help your prospect to understand the benefits that your business can offer, fast, is to create a powerful case study. Case studies are an effective tool for service-based businesses who need to show that they understand the problems that their customers are...
Why it’s best to double down on what you’re good at

Why it’s best to double down on what you’re good at

Picture the scene. It’s 1984. Legwarmers are BIG news. It’s Saturday morning, and having watched Noel Edmonds Multi-Coloured Swap Shop, I’m on my way to Gymnastics Club.

I don’t particularly like gymnastics, but as one of three highly chatty sisters, my parents wanted at least one of us out of the house at all times; we did lots of clubs.

How to Big Yourself Up

How to Big Yourself Up

Supersize, big business, growth industry, etc, etc. However you look at it, we seem to rate big companies more than micro-businesses. (This is, of course, totally daft. Small is beautiful in my book, but that’s not a discussion for today!)If you are running a...
An Exciting Announcement!

An Exciting Announcement!

This is our last blog post before we take our summer blogging break, but, we don’t want you to stop thinking about marketing during ice cream season, so, we have decided (thanks to a little nudge from clever old Alice Jennings) to run a competition between now and...