Dec 11, 2018 | Marketing Advice
Apprentice season is upon us once again. One thing I find a bit confusing though – why is it that Apprentice candidates seem to be the only people in the word who’ve never watched The Apprentice before?
For example, I have often found myself shouting: “DON’T IGNORE THE MARKET RESEARCH!” at the telly, feeling slightly enraged.
Dec 4, 2018 | Marvellous Marketing Spotter's Guide
It’s not every day that I receive an inspiring, dare I say exciting email about loo roll. So imagine my surprise when I opened an email from Louise, my VA, raving about marketing and toilet paper. But one quick look at the photos she sent and I could see why she was...
Nov 27, 2018 | Marketing Advice
You’ll have often heard us banging on about the importance of having a proper, written marketing plan. Today I want to decode that a bit.
When we say ‘proper’ – we mean well-thought out and researched. We don’t mean ‘fancy’. When we say ‘written’ – we mean actually written down, not in your head.
Nov 20, 2018 | Marketing Advice, Marketing Tips
Whenever you sell to a new customer, they need to go through six stages of the ‘buying experience’: Awareness – the initial point at which they find out about you. Interest – they show signs of being interested in your business – e.g. looking at your web site....
Nov 13, 2018 | Marketing Advice
It’s the most wonderful time of the year… well, it is if you are my 8-year-old son Louie who will spend December happily cruising from one fun-filled activity to the next. For me, a middle-aged marketeer, and for most small business owners, it’s a flaming busy time...
Oct 30, 2018 | Marvellous Marketing Spotter's Guide
If you’ve ever been along to a networking lunch, you’ll know the joy of spending time chatting with other like-minded business owners over a nice lunch. The lunch is always delicious, but dessert is rarely included as the networking organiser, understandably, prefers to keep the entry price low to maintain high levels of membership.
Along comes a marvellous marketing idea!
Oct 14, 2018 | Marketing Tips
To quote my lovely colleague Siân, ‘it’s always better to show than tell’. Siân originally passed on this nugget of wisdom regarding some content I was trying to create for The Marketing Architect Huddle. Ever since then I have realised that it applies in all sorts of...
Oct 7, 2018 | Marvellous Marketing Spotter's Guide
We recently had the joy of meeting with a client at their shared office space in Brighton. Sian and I were kicking off a new project with this particular client by hosting a ‘Download Day’. This is how we always start a Design & Build project – we spend a...
Sep 29, 2018 | Marketing Advice
Last Sunday was such foul, wet drear of a day that I decided to spend a few hours sorting out my wardrobe. We don’t have enough wardrobe space in our house (who does!?) so every six months I take all the lovely, light summery things out of my wardrobe and pack them in...
Sep 23, 2018 | Marketing Advice, Social Media
Last week my blog post was about how you can create an interesting and engaging social media feed, if you are the ‘official’ social media manager for your own business pages. Yes, this technique can be very hard work, but hopefully my tip for success has dramatically...
