10 ways to get business benefits out of every public speaking appearance
I hate public speaking. All the prep, anxiety about stage fright and wondering if your content is going to meet the expectations of the audience. Not to mention being too hot, too cold, having bright lights shining on you, revealing to the audience that you...
The Marvellous Marketing Spotter’s Award Goes to….
Thank you to everyone who entered our competition, we had some fantastic entries ranging from Gok Wan being brought in to promote a local fashion boutique, to street marketing in a chic Parisian community. However, our winner was a bit of a no-brainer, not only was it...
Why your web designer is not the best person to do your SEO
Guest Post by Meg Fenn, from Shakeitup CreativeThinking that your web designer can carry out SEO work on your website is an assumption commonly made by business owners. However, be careful. Unless you’ve specifically tasked them with proper SEO work, they won’t be...
How to Big Yourself Up
Supersize, big business, growth industry, etc, etc. However you look at it, we seem to rate big companies more than micro-businesses. (This is, of course, totally daft. Small is beautiful in my book, but that’s not a discussion for today!)If you are running a...
An Exciting Announcement!
This is our last blog post before we take our summer blogging break, but, we don’t want you to stop thinking about marketing during ice cream season, so, we have decided (thanks to a little nudge from clever old Alice Jennings) to run a competition between now and...
How to create a lead magnet in 5 simple steps
For some reason getting a lead magnet up and running is always something of a challenge. We are currently working on a new lead magnet for our site and it’s proving to be one of the biggest sources of procrastination in our business.
In an effort to add outer accountability to this process, and finally get the task done, I’m going to let you in on the topic of the lead magnet that we’ve decided to create. I’m also breaking down the steps that we are taking to develop this item, so that you can follow along and use our guide to create a lead magnet of your own.
Bring a little game to your business
Have you heard the latest buzzword in marketing? Gamification.A new buzzword for an old concept.Ever challenged yourself to stop pumping petrol the minute the numbers ticked up to a round number? (Happens way too fast these days.) Ever challenged your kids to spot 50...
3 free tools that we use to manage our business
Great apps and tools for businesses are hard to come by.
Sian and I have tried out more than our fair share in an eternal quest to increase productivity, or save a bit of time or money; we are fast becoming ‘app experts’ – ‘appsperts’?
How to craft a compelling strapline that will get results, with real life examples
Last night I was curled on the sofa watching live TV. These days this is an unusual event in our house as we are very ‘bought into’ the idea of catch-up TV. Watching live TV was a novel experience; not only viewing alongside millions of others, but also, seeing adverts.