Why now is not the time to reduce your prices – and 5 things you could do instead
Let’s be honest now. Given what’s going on in the world, have you had a few ‘freak out moments’ about your business? We have. We’ve both cried. We’ve both taken afternoons off to lie under a duvet or watch mindless TV. We’ve had moments where we’ve had to prop each other up, just to keep going moving forward. One thing we haven’t done in order to keep the business going? We haven’t slashed our prices.
3 crisis marketing mistakes that could wreck your business (and how to avoid them)
When you’re defining a strategy to get your business through a crisis, relying on gut feelings may lead you into making fatal choices. In difficult times, it’s tempting to curl up in a ball, hold tight and hide behind the sofa until the worst is over. In less...
Good Foundations Gold Star Awards!
If you’ve been following along for the last few weeks, you’ll know that The Marketing Architect has a framework for brilliance for service-based businesses. It’s called Good Foundations, and our framework includes 6 characteristics that we know service-based...
The Good Foundations Series: Accountability
Accountability is, to coin a phrase (and cover young ears), all about ‘owning your shit’. It is also the 6th characteristic that service-based businesses need to demonstrate in order to convert prospects to customers. (You can catch up here if you want to know more...Like what you've seen?
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