The Good Foundations Series: Clarity

The Good Foundations Series: Clarity

Last week we introduced the idea behind our marketing framework: Good Foundations. It’s our belief that there are 6 characteristics that every service-based business needs to demonstrate to pass through the ‘vetting’ process that all buyers consciously or...
Introducing, The Good Foundations Series…

Introducing, The Good Foundations Series…

You don’t need me to tell you how important foundations are. Without rock-hard foundations, your house will fall down. Without reliable foundations, your marketing strategy will fail. But, what sort of foundations are needed for good marketing? Well, we believe good...
11 Steps to Create a Powerful Case Study that Converts

11 Steps to Create a Powerful Case Study that Converts

One way to help your prospect to understand the benefits that your business can offer, fast, is to create a powerful case study. Case studies are an effective tool for service-based businesses who need to show that they understand the problems that their customers are...
Why it’s best to double down on what you’re good at

Why it’s best to double down on what you’re good at

Picture the scene. It’s 1984. Legwarmers are BIG news. It’s Saturday morning, and having watched Noel Edmonds Multi-Coloured Swap Shop, I’m on my way to Gymnastics Club.

I don’t particularly like gymnastics, but as one of three highly chatty sisters, my parents wanted at least one of us out of the house at all times; we did lots of clubs.