The Marvellous Marketing Spotter’s Guide: The Hoxton

The Marvellous Marketing Spotter’s Guide: The Hoxton

Time for me to bring you another Spotter’s Guide. And, as usual, inspiration hit me when I least expected it – on my day off.

I don’t mind admitting that I’m rather a fan of swanky hotels. I don’t have a fancy car, or a designer handbag collection, but, one thing that will always part me from my cash is the opportunity to potter about in a lovely hotel.

Earlier this month I had the perfect excuse to stay at The Hoxton Shoreditch with my sister.

I didn’t expect to stumble upon a piece of marketing excellence. But, I did.

Consistency is King

Consistency is King

Wimbledon’s on and it still hasn’t rained? What the heck is going on?

The one defining feature of the British weather – a total lack of consistency.

When it comes to marketing, you don’t want to be Britain. You want to be Santa Barbara. Because, in marketing, consistency is what delivers a result.

Christmas in July

Christmas in July

It’s Christmas!!

The hottest week of the year and here I am writing about Christmas. It’s ridiculous.

In truth, it’s not just me struggling to stitch together festive metaphors while the sun is cracking the flags; there will be features writers all over the country gearing up for Christmas, right here, right now.