How To Get Results In Marketing

How To Get Results In Marketing

This is our first blog post of a brand new year, Happy New Year!(If you are reading this at any other time of the year: Happy [insert month]!)Somehow we’ve got it into our heads that it’s normal to spend the first few weeks of January trying to change. Not just your...
How You Can Do Market Research If You Don’t Have A Boatload Of Cash

How You Can Do Market Research If You Don’t Have A Boatload Of Cash

Apprentice season is upon us once again. One thing I find a bit confusing though – why is it that Apprentice candidates seem to be the only people in the word who’ve never watched The Apprentice before?

For example, I have often found myself shouting: “DON’T IGNORE THE MARKET RESEARCH!” at the telly, feeling slightly enraged.

3 Reasons Why Every Business Should Have a Marketing Plan

3 Reasons Why Every Business Should Have a Marketing Plan

You’ll have often heard us banging on about the importance of having a proper, written marketing plan. Today I want to decode that a bit.

When we say ‘proper’ – we mean well-thought out and researched. We don’t mean ‘fancy’. When we say ‘written’ – we mean actually written down, not in your head.