Three years ago we decided to extend our house.
This decision was not taken lightly. I for one, cannot stand chaos, and I dislike any sort of disruption to my usual routine. But, we had an urgent need to turn a series of small rooms into one bigger room, to cut down on the continual shouting of ‘MUM!’ from one room to another, more than anything else.
We all have them.
Mine are: children not putting their coats on when they’ve been asked to, washing that shrinks or gets dyed, and people in call centres who say: ‘bear with me’ (they are clearly not bearing anything, sometimes they are adding to my stress! And, breathe.). Just a few of the things likely to make my blood boil. To be fair I could come up with plenty more, but you get my point.
What you might not know is that for your business, there are likely to be marketing triggers which your buying audience are subject to, and make them suddenly, or at long last, feel a need to buy your product.
Over the years I’ve certainly been influenced into partaking in my fair share of fashion trends…..
White lace gloves– 1984 – thanks to Madonna’s Like A Virgin video.
Legwarmers – 1983 – thanks to Fame, movie and TV series.
Mustard yellow beret – 1985 – thanks to, who knows…Prince?
Like most people, I looked pretty darned horrific during most of the 80s.
All of these disastrous fashion choices were down to the effect that influencers have on our impressionable minds. And, this is something that you should be using as one of your marketing strategies.