Over the years I’ve certainly been influenced into partaking in my fair share of fashion trends…..
White lace gloves– 1984 – thanks to Madonna’s Like A Virgin video.
Legwarmers – 1983 – thanks to Fame, movie and TV series.
Mustard yellow beret – 1985 – thanks to, who knows…Prince?
Like most people, I looked pretty darned horrific during most of the 80s.
All of these disastrous fashion choices were down to the effect that influencers have on our impressionable minds. And, this is something that you should be using as one of your marketing strategies.
The lovely Pip asked me if I would like to write a post for her after we worked together to help one of her clients get better website traffic using on page SEO (I’ll come to exactly what that is in a minute). SEO is something that is often talked about in language that would make any sane person run for the hills, but it doesn’t need to be like this. I’m going to explain how to start talking to Google on your website so that you and Google can become besties…
The word ‘campaign’ is enough to strike fear into the heart of the small business marketing manager.
It sounds BIG, with a high expectation factor. It (literally) sounds like a war to be won. It sounds like something Boots or Marks & Spencer do. “Eek!”, thinks the marketing manager, our business is TOO small for a campaign. We don’t have enough to say, we don’t have a PR firm, we don’t have any ‘news’. How can we make the kind of splash that is expected from a proper campaign?
Creating a marketing plan is a necessary, but often overwhelming task.
It’s sometimes stressful, mind-bending or gut-crunchingly challenging. But, there’s one thing you should bear in mind to make the whole process a whole lot easier.
I have to admit, I’ve never been any good at maths. At school, I positively loathed the subject. But, ever since I studied for the Chartered Institute of Marketing (CIM) Diploma, it’s fair to say that I have become obsessed with business figures and statistics.
Most people consider marketing to be a creative, arty-type pursuit, but, it’s far more science-based than you’d think. Part of the CIM training includes learning to read a balance sheet and a P&L statement.
One thing I always set up for my clients is a dashboard. Inside the dashboard are the critical measures needed to identify which marketing activities are most successful and where there are ‘holes’ in the marketing programmes. The data for this comes from the business’s accounting processes, social media platforms and, most importantly, by using Google Analytics.
I’m lucky enough to be part of a brilliant mastermind group of female business owners. We get together once a month, alternating between various different venues (we are usually most tempted to return to wherever provides the best sandwiches).
One such venue is a big hotel near Gatwick. It’s very lovely with comfortable, cosy meeting rooms, good food, a garden to walk in, nice biscuits etc. Just what we need. There’s just one thing missing. The welcome.
Being truly impressed by a new experience is a rare and wonderful thing. But, on our summer holiday to Lanzarote it happened to me.
Since we became parents, it could be because I’m permanently terrified of the boys getting injured, or, because as parents of young boys, but when we go on holiday, we just need to CHILL OUT.
This year something odd occurred. On day four of our trip, while reclining on sun loungers, watching the boys swim and reading our books we realised we were a little bit BORED. (First time this has ever happened.)