Are You Bang On With Your Benefits?

Are You Bang On With Your Benefits?

Here’s an old marketing joke.

Question: When is a benefit, not a benefit?

Answer: almost always.

Okay. So, we don’t do good jokes. You probably aren’t splitting your sides.

But, you might take my point. Ask most business owners what benefit their customers get from choosing to buy from them, and they almost always answer in features.

Perhaps I’ve gone too far, too quickly. I’ll rein back.

Benefits are the crucial facts needed to win any sale.

Marvellous Marketing Spotter’s Guide: KeepCup

Marvellous Marketing Spotter’s Guide: KeepCup

Time for me to bring you another Spotter’s guide. As usual, I wasn’t expecting to find inspiration when I bought this item. I didn’t realise I needed this product until I found it. And, now I think about it, I realise that most of my other Spotter’s Guides have that in common.

Perhaps when the marketing is this good, I can’t help myself but make a purchase? I guess that’s the point.

What Is A Value Proposition?

What Is A Value Proposition?

Words are such useful things aren’t they? We are lucky that in the English language we have such a rich and varied palette to use, and so many words to choose from. My son’s first word was ‘bird’. Not ‘Mama’, not ‘Dada’, but ‘bird’. (How’s that for gratitude?!)...
What are key messages? Why do I need them?

What are key messages? Why do I need them?

What are Key Messages?

Like it or not, we are all giving off subtle and not-so subtle messages all the time. We do this with and without speaking.

My top three are:

“I don’t like that!” (raised eyebrow, hard stare)
“I LOVE this person!” (repeated hugging, silly giggle), and
“These aren’t the droids/avocados I’m looking for.” (small shake of the head).
Often these are unintentionally given. My friends and family tell me to never play poker. Whatever I’m thinking is usually written all over my face.

As a business, you use a set of messages to communicate with your prospects and customers

My Secret Weapon For Finding New Clients

My Secret Weapon For Finding New Clients

Three years ago we decided to extend our house.

This decision was not taken lightly. I for one, cannot stand chaos, and I dislike any sort of disruption to my usual routine. But, we had an urgent need to turn a series of small rooms into one bigger room, to cut down on the continual shouting of ‘MUM!’ from one room to another, more than anything else.

Using Marketing Triggers to Build a Marketing Plan

Using Marketing Triggers to Build a Marketing Plan

Triggers.

We all have them.

Mine are: children not putting their coats on when they’ve been asked to, washing that shrinks or gets dyed, and people in call centres who say: ‘bear with me’ (they are clearly not bearing anything, sometimes they are adding to my stress! And, breathe.). Just a few of the things likely to make my blood boil. To be fair I could come up with plenty more, but you get my point.

What you might not know is that for your business, there are likely to be marketing triggers which your buying audience are subject to, and make them suddenly, or at long last, feel a need to buy your product.

3 Steps To Effective Influencer Marketing

3 Steps To Effective Influencer Marketing

Over the years I’ve certainly been influenced into partaking in my fair share of fashion trends…..

White lace gloves– 1984 – thanks to Madonna’s Like A Virgin video.

Legwarmers – 1983 – thanks to Fame, movie and TV series.

Mustard yellow beret – 1985 – thanks to, who knows…Prince?

Like most people, I looked pretty darned horrific during most of the 80s.

All of these disastrous fashion choices were down to the effect that influencers have on our impressionable minds. And, this is something that you should be using as one of your marketing strategies.