The Marvellous Marketing Spotter’s Guide: The Hoxton

The Marvellous Marketing Spotter’s Guide: The Hoxton

Time for me to bring you another Spotter’s Guide. And, as usual, inspiration hit me when I least expected it – on my day off.

I don’t mind admitting that I’m rather a fan of swanky hotels. I don’t have a fancy car, or a designer handbag collection, but, one thing that will always part me from my cash is the opportunity to potter about in a lovely hotel.

Earlier this month I had the perfect excuse to stay at The Hoxton Shoreditch with my sister.

I didn’t expect to stumble upon a piece of marketing excellence. But, I did.

Consistency is King

Consistency is King

Wimbledon’s on and it still hasn’t rained? What the heck is going on?

The one defining feature of the British weather – a total lack of consistency.

When it comes to marketing, you don’t want to be Britain. You want to be Santa Barbara. Because, in marketing, consistency is what delivers a result.

Christmas in July

Christmas in July

It’s Christmas!!

The hottest week of the year and here I am writing about Christmas. It’s ridiculous.

In truth, it’s not just me struggling to stitch together festive metaphors while the sun is cracking the flags; there will be features writers all over the country gearing up for Christmas, right here, right now.

How To Set A Marketing Budget For Your Business

How To Set A Marketing Budget For Your Business

Vague guidelines for setting marketing budgets Back in the dark ages (pre-internet) when my husband and I got engaged, there was a ‘rule of thumb’ bandied about regarding the size of the engagement ring that your lovely fiancé ‘should’ be shelling out for. The...
Three Ways To Reduce The Cost Of Marketing In Your Business

Three Ways To Reduce The Cost Of Marketing In Your Business

When you work in marketing that whole money thing is often the elephant in the room.

Before we had online marketing and analytics tools, it was difficult to accurately measure the return on investment (ROI) gained from spending money on a marketing activity.

Even now, marketeers often don’t have the time (or the wherewithal) to gather the measurements needed to justify costs. And, without a measurable ROI, marketing is seen as an expensive drain on resources. A marketing team or budget are often the first to be hacked away in tough times.

To me, culling projects in an attempt to reduce the cost of marketing seems like a bum move.

What Is The Marketing Plan Process?

What Is The Marketing Plan Process?

Ask any marketeer what their marketing plan process is, and you’ll get wildly different answers.

The truth is that, while there are industry-wide, well-recognised techniques for creating a plan, we all develop our preferred way of doing it.

I have honed and refined my process over the years. It now has as its backbone the teaching I received of the Chartered Institute of Marketing (CIM) framework, layered with hands-on experience of creating plans as in-house marketing manager, modified to reflect the challenges that I see business owners facing every day.