About The Marketing Architect

My name is Pip Evan-Cook and I am the Founder of The Marketing Architect. I have been working in marketing for 15 years. I started my career working for a venture capital firm in the heart of Mayfair. The nature of a venture capital business means that all income comes in the form of equity holdings in other businesses and there isn’t a lot of cash in the business – until you make an exit. Marketing budgets were small and expectations were huge. I helped to establish an effective prospecting process, created the marketing materials for a very successful flotation, and learned how to build a brand on a shoestring.
Pip Evan-Cook
My story

What I’ve learned

Next I worked in larger companies, such as Spirent Communications plc, managing marketing across international boundaries with a generous budget. I learned about creating sales messages that compel audiences to act, delivering complex ideas in a simple way, and how to repurpose content for different groups.When I became a mum in 2007 I quickly realised that combining my two roles – parent and globetrotting marketing manager – was not an option! So, in 2011 I started my own business. I have helped a range of clients, including a high-end image consultant, a health guru, and a turbo-charged Pilates expert, to use big ideas and cutting-edge marketing techniques in their small businesses for maximum revenue.

Communication is fascinating

At the heart of The Marketing Architect is a fascination with communicating the wonderful things about each particular business to its key audiences. My eye for detail and ability to bring consistency and life to a brand (combined with being a bit of a bossy boots!) are what help me to achieve that for my clients.

Like what you’ve seen?

Sign up for my regular email The Drawing Board, and you’ll get my take on the most effective marketing techniques, a super-easy-to-implement ‘tip of the week’ and my how-to guides tailored for small businesses.

Yes please!

GET IN TOUCH

Contact us today for a no obligation conversation about how The Marketing Architect can help you.


T: 01403 711588 | 07912 534630

E: pip@marketingarchitect.co.uk

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