What Is The Marketing Plan Process?

What Is The Marketing Plan Process?

Ask any marketeer what their marketing plan process is, and you’ll get wildly different answers.

The truth is that, while there are industry-wide, well-recognised techniques for creating a plan, we all develop our preferred way of doing it.

I have honed and refined my process over the years. It now has as its backbone the teaching I received of the Chartered Institute of Marketing (CIM) framework, layered with hands-on experience of creating plans as in-house marketing manager, modified to reflect the challenges that I see business owners facing every day.