3 Things You Can Do to Implement a Customer-Centric Approach to Marketing

3 Things You Can Do to Implement a Customer-Centric Approach to Marketing

Back in the late 90s when I was cutting my teeth as a young marketing executive, I spent my time grappling with marketing jargon, trying to get to grips with what it meant. ‘Customer-centric’ was THE latest buzzword at the time (others were ‘website’, ‘email marketing’ and ‘chardonnay’. Odd how time flies isn’t it?).

Magazines such as Marketing Week were packed with ideas and examples of how to make the customer central to the approach you take in marketing your business.

When you say it like that, putting the customer’s needs and wishes at the heart of your business strategy seems obvious. But, lots of small business owners find it tricky.

Are You Bang On With Your Benefits?

Are You Bang On With Your Benefits?

Here’s an old marketing joke.

Question: When is a benefit, not a benefit?

Answer: almost always.

Okay. So, we don’t do good jokes. You probably aren’t splitting your sides.

But, you might take my point. Ask most business owners what benefit their customers get from choosing to buy from them, and they almost always answer in features.

Perhaps I’ve gone too far, too quickly. I’ll rein back.

Benefits are the crucial facts needed to win any sale.

Marvellous Marketing Spotter’s Guide: KeepCup

Marvellous Marketing Spotter’s Guide: KeepCup

Time for me to bring you another Spotter’s guide. As usual, I wasn’t expecting to find inspiration when I bought this item. I didn’t realise I needed this product until I found it. And, now I think about it, I realise that most of my other Spotter’s Guides have that in common.

Perhaps when the marketing is this good, I can’t help myself but make a purchase? I guess that’s the point.