What Is A Value Proposition?

What Is A Value Proposition?

Words are such useful things aren’t they? We are lucky that in the English language we have such a rich and varied palette to use, and so many words to choose from. My son’s first word was ‘bird’. Not ‘Mama’, not ‘Dada’, but ‘bird’. (How’s that for gratitude?!)...
What are key messages? Why do I need them?

What are key messages? Why do I need them?

What are Key Messages?

Like it or not, we are all giving off subtle and not-so subtle messages all the time. We do this with and without speaking.

My top three are:

“I don’t like that!” (raised eyebrow, hard stare)
“I LOVE this person!” (repeated hugging, silly giggle), and
“These aren’t the droids/avocados I’m looking for.” (small shake of the head).
Often these are unintentionally given. My friends and family tell me to never play poker. Whatever I’m thinking is usually written all over my face.

As a business, you use a set of messages to communicate with your prospects and customers

My Secret Weapon For Finding New Clients

My Secret Weapon For Finding New Clients

Three years ago we decided to extend our house.

This decision was not taken lightly. I for one, cannot stand chaos, and I dislike any sort of disruption to my usual routine. But, we had an urgent need to turn a series of small rooms into one bigger room, to cut down on the continual shouting of ‘MUM!’ from one room to another, more than anything else.