Using Marketing Triggers to Build a Marketing Plan

Using Marketing Triggers to Build a Marketing Plan

Triggers.

We all have them.

Mine are: children not putting their coats on when they’ve been asked to, washing that shrinks or gets dyed, and people in call centres who say: ‘bear with me’ (they are clearly not bearing anything, sometimes they are adding to my stress! And, breathe.). Just a few of the things likely to make my blood boil. To be fair I could come up with plenty more, but you get my point.

What you might not know is that for your business, there are likely to be marketing triggers which your buying audience are subject to, and make them suddenly, or at long last, feel a need to buy your product.