Why Copying Content Is Bad For Business

Why Copying Content Is Bad For Business

Whenever I watch my eldest son hanging out with his friends I notice him imitating their behaviour. When he’s with them, he changes his facial expressions, his laugh, his tone of voice and even his walk (it goes a bit more swaggery). I guess this is normal, but it...
Three Steps That Bring Order To Chaos

Three Steps That Bring Order To Chaos

I’m really struggling with something at the moment. It’s Mary Poppins. Did you know about the new film? It’s called Mary Poppins Returns. It’s got a great cast and, I’m sure, a great storyline. But I’m never very happy about remakes or sequels that appear decades...
What Is A Lead Magnet? 3 Steps To Choosing The Best One For Your Business

What Is A Lead Magnet? 3 Steps To Choosing The Best One For Your Business

Even if you don’t recognise the term ‘lead magnet’, I have no doubt that you’ve been magnetised by one in some form or another in the last few days, if not hours.

Almost every type of business is on the hunt for data. Personal data, that they can use to contact you when they want to sell you something. And the days of list buying are over. Most of us HATE being sent emails from unrecognisable businesses; having your email address sold is the pits. So now, companies use a ‘lead magnet’ to collect this data legally and with the address owner’s permission. Most marketeers are after your email address, but it could just as easily be your home address or phone number that they want. A lead magnet is what companies use to attract their dream clients to their business, and as a bribe to entice them to hand over their contact details.