You know, people think marketing is all about choosing colours, writing articles and organising events. In part, they are right; these activities do form a large part of the day to day job. But, actually, effective strategic marketing starts way earlier in the business planning than this.
Even if you don’t recognise the term ‘lead magnet’, I have no doubt that you’ve been magnetised by one in some form or another in the last few days, if not hours.
Almost every type of business is on the hunt for data. Personal data, that they can use to contact you when they want to sell you something. And the days of list buying are over. Most of us HATE being sent emails from unrecognisable businesses; having your email address sold is the pits. So now, companies use a ‘lead magnet’ to collect this data legally and with the address owner’s permission. Most marketeers are after your email address, but it could just as easily be your home address or phone number that they want. A lead magnet is what companies use to attract their dream clients to their business, and as a bribe to entice them to hand over their contact details.