5 Reasons Why You Need a Dream Client Profile Right NOW!

5 Reasons Why You Need a Dream Client Profile Right NOW!

‘Customer profile’, ‘avatar’, ‘dream client profile’. They are all more or less the same thing: a clear, concise and detailed overview of exactly who your *IDEAL* customer is.

Putting this in place is one of the first things I do with a new client. It’s such an important part of the marketing planning process. Without it you can go SO badly wrong, and way off track in the wrong direction.